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1/ OK - Here's a free startup idea that can make ~$10M/year in profit.
No coding required. Just pure hustle.
If someone legit wants to run with it. I'll put up the cash - you do the work.
Here's the idea (and the numbers behind it)
No coding required. Just pure hustle.
If someone legit wants to run with it. I'll put up the cash - you do the work.
Here's the idea (and the numbers behind it)
2/ Let's create "The Combine" for youth sports.
This is a mashup of two things that parents are obsessed with:
1/ competitive youth sports
2/ standardized testing.
Let's break it down...
This is a mashup of two things that parents are obsessed with:
1/ competitive youth sports
2/ standardized testing.
Let's break it down...
3/ Parents in America spend a small fortune ($20B/year) on competitive youth sports.
They pay for things like league fees, equipment, travel to tournaments, photos, coaches/trainers etc.
This starts as early as age ~6-8.
They pay for things like league fees, equipment, travel to tournaments, photos, coaches/trainers etc.
This starts as early as age ~6-8.
4/ For non-sports fans - what is "The combine"?
Think of it like an SAT test for Athletes.
The NFL & NBA host combines every year.
It's a standardized place where you get body measurements (height, weight, wingspan) + athletic measurements (40 yard dash, vertical leap etc.)
Think of it like an SAT test for Athletes.
The NFL & NBA host combines every year.
It's a standardized place where you get body measurements (height, weight, wingspan) + athletic measurements (40 yard dash, vertical leap etc.)
5/ There is no established brand for testing youth athletes.
Basically, we can create the SAT for Athletes.
Every parent wants to see how Little Jimmy stacks up against other kids. You would get scored on various attributes, against the avg benchmark.
Let's go thru the #s
Basically, we can create the SAT for Athletes.
Every parent wants to see how Little Jimmy stacks up against other kids. You would get scored on various attributes, against the avg benchmark.
Let's go thru the #s
6/ Take the top 75 cities. From Los Angeles to Toledo, Ohio.
1 event per quarter (season). 4 events a year.
500 kids show up per event.
+ $79 entrance fee
+ 60% of people opt in for a $21/yr data storage
~$50k revenue/event
1 event per quarter (season). 4 events a year.
500 kids show up per event.
+ $79 entrance fee
+ 60% of people opt in for a $21/yr data storage
~$50k revenue/event
7/ Kids get a digital dashboard of their age, height, weight, lean muscle mass, speed, vertical leap, agility, reaction speed + 1-2 skill tests
Benchmarked against other kids their age.
They leave w/ a score, some swag & IG worthy pics. (think Tough Mudder, Spartan Race)
Benchmarked against other kids their age.
They leave w/ a score, some swag & IG worthy pics. (think Tough Mudder, Spartan Race)
8/ COSTS
$5k fixed costs for test equipment (scales, scanners, stopwatch, cones, jump stick etc.)
10 staff x 2 days x 8 hrs/day x $16/hr = $2500 variable cost per event
+ $1000 misc (insurance etc.)
= $8500 cost to run the event (83% gross margin)
$5k fixed costs for test equipment (scales, scanners, stopwatch, cones, jump stick etc.)
10 staff x 2 days x 8 hrs/day x $16/hr = $2500 variable cost per event
+ $1000 misc (insurance etc.)
= $8500 cost to run the event (83% gross margin)
9/ Acquiring Customers
I'd do a combination of :
* Setup table / Booth next to the field of every tournament etc.. with free gatorade and collect emails
* facebook ads
* referral discounts if they get friends to join
blended cac, lets say $25/customer ($12.5k/event)
I'd do a combination of :
* Setup table / Booth next to the field of every tournament etc.. with free gatorade and collect emails
* facebook ads
* referral discounts if they get friends to join
blended cac, lets say $25/customer ($12.5k/event)
10/ Net Total:
$50k revenue
-$8.5k cogs
-$12.5k marketing
=
$29k profit per event
x
4 events a year x 75 cities =
~$9m ebitda per year. Bootstrapped with less than $100k initial capital.
$50k revenue
-$8.5k cogs
-$12.5k marketing
=
$29k profit per event
x
4 events a year x 75 cities =
~$9m ebitda per year. Bootstrapped with less than $100k initial capital.
11/ Every year, it gets better.
* You become the de-facto leader because your brand/score is what's known/accepted (similar to the SATs, or ACTs)
* Every year, ~30% of kids will get re-tested and get to see how much they've grown as athletes.
Lifetime value might be ~$500+
* You become the de-facto leader because your brand/score is what's known/accepted (similar to the SATs, or ACTs)
* Every year, ~30% of kids will get re-tested and get to see how much they've grown as athletes.
Lifetime value might be ~$500+
12/ This business requires:
* no coding / technical skill
* no reputation / past experience
* no venture capital
Just hustle, creativity, patience, and the ops skills of a summer camp counselor.
Within 3 years, you're doing $7-10M in profit per year (valued at $50m+)
* no coding / technical skill
* no reputation / past experience
* no venture capital
Just hustle, creativity, patience, and the ops skills of a summer camp counselor.
Within 3 years, you're doing $7-10M in profit per year (valued at $50m+)
13/ You can also franchise the business to operators in each city.
I'd recruit ex-college athletes who didn't make it pro (what's Greg Paulus up to?) to be the face of each event in their hometown city.
I'd recruit ex-college athletes who didn't make it pro (what's Greg Paulus up to?) to be the face of each event in their hometown city.
14/ This idea combines some trends I believe in:
* out of home entertainment that creates IG worthy pictures (eg. spartan race, escape rooms, museum of ice cream)
* certification business models (where you create the standardized test)
* over-parenting
* out of home entertainment that creates IG worthy pictures (eg. spartan race, escape rooms, museum of ice cream)
* certification business models (where you create the standardized test)
* over-parenting
15/ There are ~40-60M kids playing youth sports.
Let's take the top 2% that really compete (eg. travel teams, AAU, hire trainers etc.). That's 1M kids.
We're trying to get 150k of them (15% of 2%) to test themselves as athletes!
Let's take the top 2% that really compete (eg. travel teams, AAU, hire trainers etc.). That's 1M kids.
We're trying to get 150k of them (15% of 2%) to test themselves as athletes!
16/ If you're a hustler who can pull this off, DM me. I'll put up the cash and advise.
Start with 1 event in 1 city, and grow from there.
Start with 1 event in 1 city, and grow from there.
UPDATE: too many dms, don’t have time to reply
- the idea is out there
- you don’t need me to “pick you”
- there’s no permission required
If you like the idea just go with it and if you get any momentum, lemme know and I can help with money or advice
- the idea is out there
- you don’t need me to “pick you”
- there’s no permission required
If you like the idea just go with it and if you get any momentum, lemme know and I can help with money or advice
