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I started a globally recognized 7 figure brand called Vibedration at 22
and I learned a few things along the way.
~THREAD~
and I learned a few things along the way.
~THREAD~
1. Emotional Connection
This is one of the most important pieces of building a brand....and I kind of missed it
Sure...playing on dehydration is good
Our slogan was "Life's A Party Stay Hydrated"
But it wasn't good enough...I got lucky because I had first movers advantage
This is one of the most important pieces of building a brand....and I kind of missed it
Sure...playing on dehydration is good
Our slogan was "Life's A Party Stay Hydrated"
But it wasn't good enough...I got lucky because I had first movers advantage
2. Humble Beginnings
I started this with colty out of an apartment in a frat house.
Made my first order & stored the inventory in the garage and a storage unit
Reinvesting all the money into more inventory the brand slowly grew.
Used all my friends to help ship on holidays
I started this with colty out of an apartment in a frat house.
Made my first order & stored the inventory in the garage and a storage unit
Reinvesting all the money into more inventory the brand slowly grew.
Used all my friends to help ship on holidays
3. Find Free Traffic
I used prebuilt communities like reddit & music festival facebook groups to sell a ton of product
I would post in the groups asking for example...what hydration pack to take to EDC..then post from another account
Here's an OG post when I first started
I used prebuilt communities like reddit & music festival facebook groups to sell a ton of product
I would post in the groups asking for example...what hydration pack to take to EDC..then post from another account
Here's an OG post when I first started
4. Customer Lifetime Value
I didn't realize at the time when I started the company that hydration packs don't have much LTV
The average person buys one pack...goes to a few events then ages out of the party scene...not a great model
I should have built out a clothing line
I didn't realize at the time when I started the company that hydration packs don't have much LTV
The average person buys one pack...goes to a few events then ages out of the party scene...not a great model
I should have built out a clothing line
5. Fulfillment Centers
It's tempting...for any new e-comm founder to get the burden of daily shipping handed off
Little did I know...that fulfillment centers are a huge waste of money. From fees on everything to not being able to handle volume.
I control all fulfillment now
It's tempting...for any new e-comm founder to get the burden of daily shipping handed off
Little did I know...that fulfillment centers are a huge waste of money. From fees on everything to not being able to handle volume.
I control all fulfillment now
6. Supply Chain
I got most of this correct....
We had factories in china & Vietnam that I would go to visit when big orders were completed to do quality control. Our backpacks were very high quality
Don't be cheap: developing hydration bladder & patent was going to cost a ton.
I got most of this correct....
We had factories in china & Vietnam that I would go to visit when big orders were completed to do quality control. Our backpacks were very high quality
Don't be cheap: developing hydration bladder & patent was going to cost a ton.
6. continued
We didn't do it and if you read reviews the brand still has issues to this day with the bladders....
Lesson: once you get bigger as a brand you need to invest in your brand's IP
I made friends with one of our main suppliers...he was in his early 30's
We didn't do it and if you read reviews the brand still has issues to this day with the bladders....
Lesson: once you get bigger as a brand you need to invest in your brand's IP
I made friends with one of our main suppliers...he was in his early 30's
6. continued
I'd invite him out to festivals and we'd party...anytime I went to china on "business" we would end the trip in Shanghai and party at all the sickest nightclubs
Factories want to be apart of your family.
This helped a ton with pricing and payment terms.
I'd invite him out to festivals and we'd party...anytime I went to china on "business" we would end the trip in Shanghai and party at all the sickest nightclubs
Factories want to be apart of your family.
This helped a ton with pricing and payment terms.
7. Micro Influencers
If influencers sold alot of product we'd invite to events
We would then ask if they wanted to work the event...and would get free labor
By being a sponsor we were given passes, ambassadors worked for free at the event and sold our gear online.
homerun.
If influencers sold alot of product we'd invite to events
We would then ask if they wanted to work the event...and would get free labor
By being a sponsor we were given passes, ambassadors worked for free at the event and sold our gear online.
homerun.
When I started 7 years ago it was the early day's of e-comm
Not many on twitter can say they started a 7 figure brand in college....and i hope this motivates you
get on my email list in my bio...for more content on how you can use my playbook to start your own 7 figure brand
Not many on twitter can say they started a 7 figure brand in college....and i hope this motivates you
get on my email list in my bio...for more content on how you can use my playbook to start your own 7 figure brand
