“Fake experts” is a propaganda technique mastered by the tobacco industry in the 1970’s. They called this misinformation “the Whitecoat Project.” - @johnfocook, Cranky Uncle v Climate Change

@SidneyPowell1 used the “Fake Expert” technique to dupe voters re: election fraud. 1/ https://twitter.com/jennycohn1/status/1337815439854821376

2/ “Fake experts are people who convey the appearance of expertise without possessing any actual relevant expertise... The tobacco industry mastered this strategy in the 1970s,” & called it the “Whitecoat Project.” - @johnfocook, Cranky Uncle v Climate Change

I highly recommend @johnfocook’s book, Cranky Uncle v Climate Change, which educates about climate change & misinformation techniques. It strives to inoculate the public against misinformation by explaining the strategies deployed by propagandists. 3/ https://www.amazon.com/Cranky-Uncle-vs-Climate-Change/dp/0806540273