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I get criticized for not understanding the business side. I guess that would explain my once being appointed to the board of the Canadian Marketing Association. Truth is I do understand the pain businesses are going through and there is only one solution: #CovidZero
#CovidZero embraces the need to support businesses. https://www.cbc.ca/radio/asithappens/as-it-happens-monday-edition-1.5803690/you-don-t-copy-the-losers-says-doctor-pushing-covid-zero-strategy-1.5805367
Businesses have been persuaded to pursue a short-term, looser approach that hurts them more in the long run. That's because govts did not invest enough in supporting them. https://www.reuters.com/article/imf-world-bank-coronavirus-lockdowns/strict-covid-19-lockdowns-may-speed-up-economic-recovery-imf-idINL1N2GZ06Q
The economy depends on health and confidence foremost. https://www.mckinsey.com/featured-insights/coronavirus-leading-through-the-crisis/charting-the-path-to-the-next-normal/countries-that-focused-on-keeping-virus-spread-near-zero-got-their-economies-moving-faster-than-others
Some businesses "get it". https://www.cbc.ca/news/canada/nova-scotia/restaurant-bar-closure-halifax-nova-scotia-covid-19-1.5813793
Melbourne gets criticized for its "harsh" measures. With 1,008 Ontario dead this wave and active hospitalizations close to 900, I beg to differ on what "harsh" is. Melbourne supported businesses through their lockdown. https://www.abc.net.au/news/2020-09-14/victoria-coronavirus-business-support-package-covid19-shutdown/12655770
Some say I have jumped the gun on more aggressive action. I would argue that the virus is jumping the gun faster than me. As Dr. Ryan of the WHO said, "Speed trumps perfection".
chart courtesy @zorinaq
chart courtesy @zorinaq
With due humility, I and others have been right about how to handle this pandemic all along. I ask media and gov to pivot and focus on this #CovidZero strategy now. Be bold. @ASPphysician @IrfanDhalla @imgrund @bruce_arthur @ColinDMello @LaurenPelley @fordnation @JustinTrudeau
