If Twitter had a 2020 Wrapped

Here is what my Top 10 DTC Twitter moments would look like...
In February, the FTC sent shockwaves through the DTC world as it blocked Edgewell’s acquisition of Harry’s

This event as well as Brandless shutting down and Casper having a mediocre IPO happened in a matter of weeks https://twitter.com/fromedome/status/1224344184712310784
By April, the COVID-19 Pandemic had caused a wave of lockdowns, shaking our way of life and our economy

Consumers shifted attention towards digital media, which created a Gold Rush environment for DTC as CPMs dropped sharply https://twitter.com/taylorholiday/status/1251305729740464129
The lockdown also spawned a wave of job losses as uncertainty gripped the economy

Although DTC is a tiny corner of the overall commerce landscape, it was nice to see the support that ensued https://twitter.com/thealiciathomas/status/1245847473710673922
The shift towards digital commerce and away from B&M retail was undeniable

Debate raged over whether the shift was a cratering of retail or an acceleration of digital

A: Both https://twitter.com/2pminc/status/1261521046290739200
This offering and thread by @chriscantino was one of the more unique ideas I observed throughout 2020, highlighting the power of the Twitter community https://twitter.com/chriscantino/status/1266139394894749696
On a more effervescent note, this debate around the price/value of DTC soda and seltzer brands kicked off a protracted debate around the merits and economics of CPG brands selling online https://twitter.com/dennishegstad/status/1260741281942245376
In July there was still no end in sight and the combination of unexpected and unprecedented digital sales growth as well as a compromised USPS begin to result in carrier delays

This carrier tracker by @ShipBob became a valuable reference https://twitter.com/caseya/status/1289306256507670530
2020 was also the year of ‘Build in Public’ and the results were mixed

While Elliot strangely fizzled out, Fast put on a master class in launch hype and execution, though even they were not immune to minor hoodie hiccups https://twitter.com/fast/status/1301508868858617864
By the end of September the creator and newsletter economy was in full swing. The amount of knowledge and content being pumped into the digital ecosystem was overwhelming

While not all content landed squarely or was useful, I particularly liked this deck from @mrsharma https://twitter.com/mrsharma/status/1306327596502790145
There were many great essays to consume throughout the year

Some of my favorite writers were:

@packyM
@AjaSinger
@sariazout
@emily_singer

But this one by @web stood out

Come for the great subject matter, stay for the excellent writing https://twitter.com/web/status/1333584411590324228
So that’s a wrap!

This year was the wildest ride by far — some good, some bad — all unfamiliar

On to 2021!

Happy Holidays Y’all
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