Thread by @jsappington, Yesterday we decided to do a last minute pivot to do a [...]

Jacob Sappington 📬

jsappington

Yesterday we decided to do a last minute pivot to do a weekend sale for Bambu Earth to move a product with high inventory.

Really proud of our whole team, to get this out.

We ended up making a mistake that made it difficult to redeem the offer. No problem though..

1/3

I wanted to tell the customer exactly what happened and with a little bit of convincing I had Amber the founder on board for this email. The most important thing is this story is 100% true & this is exactly how it happened

Also peep, the greeting name

2/3

I wanted to tell the customer exactly what happened and with a little bit of convincing I had Amber the founder on board for this email. The most important thing is this story is 100% true & this is exactly how it happenedAlso peep, the greeting name 2/3

I THINK this email will crush, & even if it doesn’t, we’ve shown our customers a little more of the people behind the brand.

I’ll update this with some numbers once it the dust settles.

3/3

More opens, clicks, and revenue in 45 minutes.

2x the revenue in 2 hours

After a little overnight bump, we are now at

- 2x the opens
- 3x the clicks
- 5x the revenue of the first

This has a chance to pass our email on BF (we started BF early this year so our email on BF wasn't as big)

You can follow @jsappington.

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