Repurposing content is a must.

But I hadn't really thought about repurposing LinkedIn posts before.

Until @_JustinBrown and I decided to use LinkedIn posts as a basis for a course...to help scrappy B2B marketers launch their own podcast. Here's a thread on our approach. (1/4)

Over the course of the last two months, we released over 40 separate posts using #podcastsinmotion on LinkedIn. These are the basis of our new course coming out in January. (2/4)

Here's the process we used:

1. Developed an outline in Notion
2. Held brainstorming sessions to identify topics
3. Identified references & wrote notes on each topic
4. Assigned topics to each person to finalize
5. Wrote the posts in Notion and reviewed each other's work
(3/4)

6. Developed a schedule & published the posts on LinkedIn

Now we're building out the posts in longer form and enriching the posts with videos, images, audio clips and just a lot of examples.

If interested, drop me a DM. We'll give ya an early adopter discount of 75%. (4/4)