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*In singsong voice
THREAD TIMEEEEE
Today I was playing with Hera, my Caucasian pup and was overwhelmed by how active she was. She had so much energy, I couldn't keep up.
I then remembered this video and decided to do something crazy
THREAD TIMEEEEEToday I was playing with Hera, my Caucasian pup and was overwhelmed by how active she was. She had so much energy, I couldn't keep up.
I then remembered this video and decided to do something crazy
I came up with a complete marketing strategy for it in 30 minutes on my WhatsApp status.
The research, landing page, buyer persona and all.
I'll post the screenshots, but also explain how it worked.
Before that, I'd like you to meet Hera, the love of my life.
The research, landing page, buyer persona and all.
I'll post the screenshots, but also explain how it worked.
Before that, I'd like you to meet Hera, the love of my life.
Back to the strategy
This was done in the spur of the moment and I'd walk you through all that happened.
*
At this point, I had come up with the buyer personas for the product and their pain points.
The target market was remote workers and was based on my personal experience.
This was done in the spur of the moment and I'd walk you through all that happened.
*
At this point, I had come up with the buyer personas for the product and their pain points.
The target market was remote workers and was based on my personal experience.
While we as remote workers may work at home, it doesn't mean we would have the time to fully give our dogs the playful experience they want.
Especially if you have a super pup like mine.
(And guys, Hera has A LOT of energy. A whole lot.)
Now, onto the next part.
Especially if you have a super pup like mine.
(And guys, Hera has A LOT of energy. A whole lot.)
Now, onto the next part.
I moved on to where we would find our potential buyers.
Facebook groups are always a great place to start and would help determine whether people would be interested in buying the product or not.
Facebook groups are always a great place to start and would help determine whether people would be interested in buying the product or not.
Once we verify that people would be interested in the product, the next step would be to work on the marketing strategy.
The puzzle concept came from @ShaanVP tweet; I realized it would work here considering how dog lovers LOVE showing off their pups.
The puzzle concept came from @ShaanVP tweet; I realized it would work here considering how dog lovers LOVE showing off their pups.
There are many marketing strategies that could be used for this product, and I didn't have time to write them all.
The puzzle strategy mixed with ads and influencers seemed the best for a product such as this.
Remember, I was putting all this together as I was typing it.
The puzzle strategy mixed with ads and influencers seemed the best for a product such as this.
Remember, I was putting all this together as I was typing it.
Once the strategy was in place, the next step was to come up with the concept for the copy that'll be used in the landing page.
A friend suggested a timer be added as a freebie to help with the puzzle strategy, which would infact encourage more buyers to go for it.
A friend suggested a timer be added as a freebie to help with the puzzle strategy, which would infact encourage more buyers to go for it.
For a product concept and marketing idea that was created in 30 minutes, this is a strategy I know would work for that product.
An extra bonus would be to include 10 or more pieces of wood and an a manual on how to replace it once the dog wears it out.
An extra bonus would be to include 10 or more pieces of wood and an a manual on how to replace it once the dog wears it out.
All this was created because I played with Hera for a few minutes.
Crazy, right?
I saw a problem, and created a marketing strategy to go with it.
Of course I had to share it with you guys because I simply love you.
Crazy, right?
I saw a problem, and created a marketing strategy to go with it.
Of course I had to share it with you guys because I simply love you.
Because Christmas is around the corner, I wanna give a special gift to 5 of you.
If you own a product and a website to go with it,
I'm offering a 47% discount on the webcopy for your site, and a complimentary phone call to discuss your marketing strategy.
It'll include
If you own a product and a website to go with it,
I'm offering a 47% discount on the webcopy for your site, and a complimentary phone call to discuss your marketing strategy.
It'll include
Your current strategy
What can be improved on.
Where you'd like me to take a look at.
We'll discuss all of it.
If you're interested in this offer and you'll think we'll be a good fit, send me a DM to get started.
Remember, this offer is limited to 5 people so hit me up now.
What can be improved on.
Where you'd like me to take a look at.
We'll discuss all of it.
If you're interested in this offer and you'll think we'll be a good fit, send me a DM to get started.
Remember, this offer is limited to 5 people so hit me up now.
I hope you enjoyed this thread, and you can expect more like this in the future.
Till next time, send that dm.
Till next time, send that dm.
