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The gold standard in content marketing is creating something so good, everyone links to it.
And the holy grail in *any* business combines these content goals with Product and PR goals too.
@doopoll accomplished all this with 1 key initiative: a survey. Here’s how.
And the holy grail in *any* business combines these content goals with Product and PR goals too.
@doopoll accomplished all this with 1 key initiative: a survey. Here’s how.
When COVID-19 hit, Doopoll saw they could help authorities with data sets. So they reached out to a major media company with a survey idea and suggested they use Doopoll's survey tool.
The result?
The result?
Over 400,000 survey responses in 3 days.
This one initiative enabled Doopoll to make a meaningful impact across multiple areas…
This one initiative enabled Doopoll to make a meaningful impact across multiple areas…
Product: Tons of people interacted with their survey tool.
PR: Media covered news of the data, mentioning Doopoll in the methodology.
SEO: Doopoll got a bunch of referral traffic which led to 150+ (!) high authority links.
PR: Media covered news of the data, mentioning Doopoll in the methodology.
SEO: Doopoll got a bunch of referral traffic which led to 150+ (!) high authority links.
...and doing good: In the face of a global pandemic, Doopoll got to help the cause by contributing their own unique value.
@doopoll CEO @iammarcthomas chatted with me about this Product-PR-content strategy, and so much more.
You can listen in the most recent episode of the @growthmachine__ Marketing Podcast: https://www.growthmachine.com/podcast/21-how-doopolls-content-strategy-converts-20-of-site-visitors?utm_source=twitter&utm_medium=social&utm_campaign=ep21-mt
You can listen in the most recent episode of the @growthmachine__ Marketing Podcast: https://www.growthmachine.com/podcast/21-how-doopolls-content-strategy-converts-20-of-site-visitors?utm_source=twitter&utm_medium=social&utm_campaign=ep21-mt
