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What is Branding ?
Branding is the process of creating a good strategy with good creativity.
A THREAD
Branding is the process of creating a good strategy with good creativity.
A THREAD
Is there such a thing as branding your business too early? YES
• It’s too early if you’re not exactly sure what your offers are.
• It’s too early if there’s a good chance your business will look very different 6 months from now.
• It’s too early if you’re not exactly sure what your offers are.
• It’s too early if there’s a good chance your business will look very different 6 months from now.
• & it’s definitely too early if it’s not clear who your target audience is.
Even if your business is still relatively young, if you know you’ve done enough to validate the services you offer then it could be time to go all in.
Even if your business is still relatively young, if you know you’ve done enough to validate the services you offer then it could be time to go all in.
What does it mean ?
You’ve worked with enough clients to know you’ve got something that people need and there’s enough demand of it to support your business.
You’ve worked with enough clients to know you’ve got something that people need and there’s enough demand of it to support your business.
At that point, it becomes a matter of finding ways to attract more potential clients to your business — and this is where branding can be a powerful tool.
It helps you establish your professionalism, so you look credible and are taken seriously.
It helps you establish your professionalism, so you look credible and are taken seriously.
It also helps to improve the visibility of your business, by allowing people to familiarise themselves with WHO you are & WHAT you do as you market your business.
Until you’ve put some thought & consideration into what your brand stands for, it’s tough to get great results from your marketing efforts.
I truly believe branding is the key to making your marketing work harder for your business.
I truly believe branding is the key to making your marketing work harder for your business.
Branding is all about communication, and that doesn’t stop at visual design.
It also requires powerful messaging — the words themselves — to convey the value of your business, so you can create marketing that your ideal clients find truly compelling.
It also requires powerful messaging — the words themselves — to convey the value of your business, so you can create marketing that your ideal clients find truly compelling.
Part of developing your brand is defining
Your core values,
Your purpose,
Your brand personality.
With these important foundation pillars, you can put together a brand message that makes a real impact when you use it in your marketing.
Your core values,
Your purpose,
Your brand personality.
With these important foundation pillars, you can put together a brand message that makes a real impact when you use it in your marketing.
Your brand is such an important asset to your business. I think it’s well worth the investment it can take to define and develop it.
You shouldn’t jump in before you’re ready. though.
Make sure you validated your offer first and know where you're going next.
You shouldn’t jump in before you’re ready. though.
Make sure you validated your offer first and know where you're going next.
Once you’ve reached a point in your business where you’re ready to grow and take things to the next level,
it’s an incredibly important investment to make.
it’s an incredibly important investment to make.
Are you at a point where you’re ready to take your branding up a level?
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