Investing is more fun & rewarding when you understand the story of the Company, have your own thesis, and know what to follow along (even before Financials & stock prices).

Sharing with few FinTwit friends.

@saxena_puru @richard_chu97 @FromValue @adventuresinfi @dhaval_kotecha
Here are🔟of my holdings

The slide that best captures what the Company has done and trying to do going forward and

My simplified thesis for buying/holding them.

Feel free to add your thesis for any of these.

$V $ISRG $MELI $SQ $TWLO $DOCU $ETSY $TDOC $MTCH $TCEHY (not recs)
$V (long since 2009)

Worldwide & decades long movement from Cash to Electronic/Digital payments. E-Commerce and Mobile wallet adoption & partnerships help even more.

If the blockchain applications catch up and V/MA can't adopt those solutions, that's when I'll be worried.
$ISRG (long since 2009)

Leader in Robotic Surgery with a head start of 20 yrs.

More procedure approvals, more surgeries for current procedures -> More new Machine sales -> More recurring Revenue from Instruments/Accessories and Services.
$MELI (long since 2014)

E-Commerce leader in Latin America, with a long runway for adoption.

Ecosystem further strengthened by Payments, Logistics, Credit and other expanding services.

Not easy for Competitors to affectively compete in so many different countries.
$SQ (long since Oct'18)

Building & scaling amazing Eco-systems on both the Seller side & Consumer side (Cash App). Tons of useful features on both sides.

Will lead to some switching costs on either side, and some possible Network Effects when the flywheel starts between them.
$TWLO (long since Oct'19)

Evolving from the best CPaaS platform into a total Customer Engagement Platform.

When you know much more about the Customer (with Segment & other products) in addition to being their Communications API, you can build a much stronger/sticky Platform.
$DOCU (long since Mar'20)

Started with E-Signature to introduce themselves into Customer Digital workflows.

System of Agreement (the bedrock of all business processes - Agreements/Contracts) is a much bigger opportunity to digitize.

Addt'l svcs like Notary will also help.
$ETSY (long since Sep'19)

E-Commerce is too big for one Company ( $AMZN) to have all the fun.

Differentiated and niche players that have a good mission, Management and execution capabilities can thrive and get a lot bigger too.
$TDOC (long since Oct'18)

It's high time that Technology starts to eliminate the pain points in Healthcare Delivery, reduce costs & actually lead to better patient outcomes.

Teladoc (scale, Tele-Health & Acute care) + Livongo (Chronic care, Data insights) is ideally positioned.
$MTCH (long since Mar'20)

Portfolio of most of the best Dating Apps out there.

Tinder (and the overall company) can continue to be a cash gushing machine if they continue to ensure that they have the best Apps, user experience in this space.
$TCEHY (long since Oct'18)

1⃣ in Social & Gaming in the most populous country.

Many other growth areas - Media/FinTech/Cloud & stakes in tons of growing Public/Private Co's all over.

You can spend yrs analyzing Co's like these ( $BABA $AMZN $GOOG). So I'm not going to.
Most of these Co's share some common traits.

✔️They constantly innovate.

✔️They all leverage technology.

✔️They delight their Customers.

✔️They make their end customer's jobs easier, faster, cheaper or better.

✔️They are not dependent on big Customers (no Cust concentration)
✔️They are not at the mercy of Lenders (no Financial risk).

✔️They are not at the mercy of a white knight showing up (no operational issues, banking on Management to turn around)

✔️They are not dealing with price/supply sensitive issues (like commodities)
So when you identify Co's with these characteristics (not a full list) and

-clearly understand what they're doing now, what they're planning to do to extend their lead

-have a simple thesis that condenses that

-have few important metrics to follow that will show the execution
-check if the Qrtly/Annual Financial numbers are aligning/improving on that thesis

Long-term Investing for individual investors becomes a lot more enjoyable, less stressful and more successful endeavor (as long as the story is evolving/improving).
The daily stock price movements will become a lot less important and only useful when it's advantageous to you (to buy more, or trim/sell).

Good Luck in your long-term adventures. 👍

/END.
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