I am moderating a panel all about copywriting for social in a few minutes for @SocialFresh.

This is a skill I've taken for granted over the years.

Over the past week I've taken time to reflect on specific skill sets, attributes, tools and workflow that "make it all work."

I'll share some key findings from the group after our presentation, including a "copywriting for social tech stack" image with my favorite tools. #SocialFresh

Identifying social media muses in different categories is a copywriting best practice.

Here are the brands @jaydeipowell, @Jwmaldonado, @pwells and @SoldierSuicide recommend:

@nike
@gatorade
@netflix
@nerdosd
@panone
@slack
@zoom
@tinychef

And here's an ultimate copywriter's tech stack #socialfresh