Voluntary carbon market is really where it’s at!

#DirectAirCapture project 1point5 by @WeAreOxy gets investment from United Airlines. This kind of market pull can help #carboncapture project deployment, in turn advancing much needed tech innovation. https://www.reuters.com/article/united-arlns-climate-occidental-idUSKBN28K1NE
United Airlines invests in carbon-capture project to be 100% green by 2050

United Airlines said on Thursday it had committed to a multimillion-dollar investment in a project to remove carbon dioxide from the air through air direct-capture technology as part of a plan to be...

https://www.reuters.com/article/united-arlns-climate-occidental-idUSKBN28K1NE
At a time when there are no large scale #directaircapture projects yet, every single project can deliver valuable learning and innovation in addition to CO2 reductions.

Where are the other airline companies on this?
Aviation is considered one of the hard-to-abate sectors in addition to cement and steel. #carboncapture and geologic storage of CO2 are essential and scalable technologies to mitigate emissions in these sectors in addition to other solutions like carbon-to-fuels.
You can follow @DeepikaBhushan.
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