In our commentary “We have to get it right: Ensuring success” in @EClinicalMed with @PeterHotez @worenst we call for a national communications strategy to counter anti-vaccine misleading information. 1/12 https://www.thelancet.com/journals/eclinm/article/PIIS2589-5370(20)30434-X/fulltext

Addressing the concerns and ensuring widespread use and compliance of vaccines means that we will require an unprecedented level of communication between federal agencies and the American people. 2/12

It is imperative to effectively message and build the public’s confidence in the #COVID19 vaccine. Overcoming vaccine hesitancy is no small task in the current political and cultural climate. 3/12

We must not minimize the pervasive aspects of anti-vaccine messaging across the internet, including social media and e-commerce platforms. Their origins are diverse and include dedicated anti-vaccine organizations, political extremist groups. 4/12

Currently, Operation Warp Speed relies predominantly on pharmaceutical companies to lead communications on the status of their vaccine trials. That will not be sufficient to counter anti-vaccination messages on the internet.5/12

It is increasingly clear that the American public will need to hear public health information about vaccines from trusted organizations of the US Government and at frequent intervals. 6/12

A growing body of scientific literature tells us that Covid-19 disproportionally affects minorities in the US. A plan tailored to meet the challenges of ensuring vaccine access for these communities is imperative. 7/12

Need to monitor the capacity of healthcare systems to deliver vaccines to everyone by surveying for local health departments to assess their vaccine-delivery readiness. 8/12

Safety and efficacy of each vaccine must be paramount. Possible side effects or adverse reactions to vaccinations need to be tracked and monitored. 9/12

Vaccines do not save lives. Vaccinations save lives. A vaccine dose that remains in the vial is zero percent effective, no matter the results of the clinical trials. 10/12

It is imperative and essential to monitor the uptake of the vaccine. We have a collective obligation to understand who is taking it, who is not, and address these gaps. 11/12

We are facing an aggressive anti-vaccine disinformation campaign. The concept of medical freedom is, quite simply, as fake as it is dangerous. 12/12