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TARGET LESS PEOPLE, MAKE MORE MONEY
*this is not magic
// THREAD //
*this is not magic
// THREAD //
Most people don't see results in their niche because it's way too broad.
YOU NEED TO NICHE DOWN.
>> online businesses
>> restaurants
>> sports trainers
>> dentists
>> blue collar services
>> agencies
Are way too general.
Let's dive in and see how niching down makes money.
YOU NEED TO NICHE DOWN.
>> online businesses
>> restaurants
>> sports trainers
>> dentists
>> blue collar services
>> agencies
Are way too general.
Let's dive in and see how niching down makes money.
1. Better research
Narrowing your niche gets you more specific and targeted research.
>> Understand your exact audience
>> Pinpoint their exact problems
>> Learn in depth about the industry
>> Better learn your client's customers
The more you know, the better you'll sell.
Narrowing your niche gets you more specific and targeted research.
>> Understand your exact audience
>> Pinpoint their exact problems
>> Learn in depth about the industry
>> Better learn your client's customers
The more you know, the better you'll sell.
2. Craft a better offer
Ok cool you know more specifics and deeper insights.
It just makes sense that your offer becomes 10x better now.
>> tailor your new findings to your offer
>> alleviate what makes them tick
>> talk to them in their language
Ok cool you know more specifics and deeper insights.
It just makes sense that your offer becomes 10x better now.
>> tailor your new findings to your offer
>> alleviate what makes them tick
>> talk to them in their language
3. Think from their perspective
Let's say I'm a freelancer that does dev work for startups.
Person A is a generalist and helps get leads for all freelancers.
Person B focuses on just helping dev freelancers land appointments with businesses.
Who am I choosing?
IT'S OBVIOUS.
Let's say I'm a freelancer that does dev work for startups.
Person A is a generalist and helps get leads for all freelancers.
Person B focuses on just helping dev freelancers land appointments with businesses.
Who am I choosing?
IT'S OBVIOUS.
4. Becoming the expert
You're gaining traction.
You've worked with multiple clients in just one narrow niche.
1. You know exactly how to operate
2. You know what works best
3. You know what clients need
4. You have results to show
You are now an expert in that niche.
MONEY.
You're gaining traction.
You've worked with multiple clients in just one narrow niche.
1. You know exactly how to operate
2. You know what works best
3. You know what clients need
4. You have results to show
You are now an expert in that niche.
MONEY.
5. Work with only your ideal customer
Once you understand exactly how your niche operates, you'll realize exactly who your ideal customer is.
>> What's their revenue?
>> How large are they?
>> How do they operate?
Being an expert gives you this FREEDOM.
Once you understand exactly how your niche operates, you'll realize exactly who your ideal customer is.
>> What's their revenue?
>> How large are they?
>> How do they operate?
Being an expert gives you this FREEDOM.
6. Less competition
How many FB ad agencies do you know?
100s.
How many email marketing agencies do you know?
100s.
How many FB ad agencies targeted only at niche X do you know?
Few.
Narrowing down not only narrows down your audience but also your competition.
BIG ADVANTAGE.
How many FB ad agencies do you know?
100s.
How many email marketing agencies do you know?
100s.
How many FB ad agencies targeted only at niche X do you know?
Few.
Narrowing down not only narrows down your audience but also your competition.
BIG ADVANTAGE.
AWESOME.
You got a niche.
You've narrowed it down.
Now it's time to
>> find clients
>> close them
>> provide your service
Let me make it SUPER simple to learn all of this.
You'll also learn skills that you can sell to businesses!
Check this out! http://gum.co/theagency
You got a niche.
You've narrowed it down.
Now it's time to
>> find clients
>> close them
>> provide your service
Let me make it SUPER simple to learn all of this.
You'll also learn skills that you can sell to businesses!
Check this out! http://gum.co/theagency
