Read on Twitter
In April 2020, Birdie’s revenue was $1200.
initial sales came from friends/family network, but that was exhausted.
By Sept 2020, revenues had grown to near 7 figures in the month.
@richiemashiko shared the process of how he did so
(cont...) https://cartoverflow.com/episodes/the-growth-strategy-behind-1200-mo-to-nearly-7-figure-mo-in-6-months-with-richie-mashiko
initial sales came from friends/family network, but that was exhausted.
By Sept 2020, revenues had grown to near 7 figures in the month.
@richiemashiko shared the process of how he did so
(cont...) https://cartoverflow.com/episodes/the-growth-strategy-behind-1200-mo-to-nearly-7-figure-mo-in-6-months-with-richie-mashiko
2/
Build strategy around paid social.
Learn FB Ads (binge content from Admission @CommnThreadCo)
Improve Product Description Page - increase clarity, focus on CRO, make easier to purchase product.
Start w/small daily FB budgets, scale up to $1300/day at 4x ROAS
Build strategy around paid social. Learn FB Ads (binge content from Admission @CommnThreadCo) Improve Product Description Page - increase clarity, focus on CRO, make easier to purchase product. Start w/small daily FB budgets, scale up to $1300/day at 4x ROAS
3/
Identify skill set limitations — find experts to scale out the campaigns, Homestead Studios/ @zachmstuck
Build out and improve all email automations — onboarding, post-purchase, abandoned cart, etc
Identify skill set limitations — find experts to scale out the campaigns, Homestead Studios/ @zachmstuck Build out and improve all email automations — onboarding, post-purchase, abandoned cart, etc
4/
Prepare operationally - invest in inventory to prepare for increased demand. ie purchase of 40k units (4x the amount they’d sold up to that point 
)
Collect email addresses on LP’s for paid traffic (a missed opportunity that was not done prior)
Prepare operationally - invest in inventory to prepare for increased demand. ie purchase of 40k units (4x the amount they’d sold up to that point ) Collect email addresses on LP’s for paid traffic (a missed opportunity that was not done prior)
5/
Targeting the right audience for the product - similar products target a different audience w/different offer (ie personal alarm for bear attacks vs. sexual assaults)
Diversify acquisition channels - 80% of ad spend is on FB. experiment w/Snap, TikTok, podcasts etc
Targeting the right audience for the product - similar products target a different audience w/different offer (ie personal alarm for bear attacks vs. sexual assaults) Diversify acquisition channels - 80% of ad spend is on FB. experiment w/Snap, TikTok, podcasts etc
6/
Build media distribution channels and audience from outset…sets up for future initiatives, whether podcast, QVC, youtube, etc
check out @shesbirdie, great stocking stuffer + hugely important product/mission: building for a world where women are safe.
Build media distribution channels and audience from outset…sets up for future initiatives, whether podcast, QVC, youtube, etccheck out @shesbirdie, great stocking stuffer + hugely important product/mission: building for a world where women are safe.
