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Apparently, Disney+ Hotstar has acquired the rights of ‘Chehre’ starring Amitabh Bachchan, Emraan Hashmi & Rhea Chakraborty.
They paid a whopping amount for the film—higher than what they paid for certain other big releases.
The strategy is simple— (1/3)
They paid a whopping amount for the film—higher than what they paid for certain other big releases.
The strategy is simple— (1/3)
Rhea’s presence in the film will obviously create a lot of buzz around it. Mostly negative.
But this is exactly what they want, the free publicity. The last major release on this OTT was a debacle.
However it did create a lot of buzz—free branding.
Also— (2/3)
But this is exactly what they want, the free publicity. The last major release on this OTT was a debacle.
However it did create a lot of buzz—free branding.
Also— (2/3)
Expect the friendly media go overboard with stories on Rhea, mostly loaded with emotions, and how her life was in Jail, and few actors tweeting praises for her.
They may again use SSR’s name in this promotional strategy—pre & post release—emotional, touching stories. (3/3)
They may again use SSR’s name in this promotional strategy—pre & post release—emotional, touching stories. (3/3)
