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Even though it’s our 
birthday we also want to celebrate the amazing applications of #behaviouralscience outside BIT too!.
Here’s 10 non-BIT interventions we liked. #BIT10 http://www.bi.team/bit10
birthday we also want to celebrate the amazing applications of #behaviouralscience outside BIT too!. Here’s 10 non-BIT interventions we liked. #BIT10 http://www.bi.team/bit10
1. @EdinburghCC boosted #recycling rates by 85% by reducing the size of general waste bins. 
This ‘choice editing’ led people to rethink putting recyclable items in the smaller waste binsl #BIT10 https://www.zerowastescotland.org.uk/blog/edinburgh-%E2%80%98nudging%E2%80%99-success-recycling
This ‘choice editing’ led people to rethink putting recyclable items in the smaller waste binsl #BIT10 https://www.zerowastescotland.org.uk/blog/edinburgh-%E2%80%98nudging%E2%80%99-success-recycling
2. @Ontario’s Behavioural Insights Unit used loss aversion and anchoring in letters to high school students which doubled the no. of pupils taking the HPV #vaccine. 
#BIT10 https://www.ontario.ca/page/behavioural-insights-ontario-update-report-2020
#BIT10 https://www.ontario.ca/page/behavioural-insights-ontario-update-report-2020
3. 50% of people in Victoria 
do not hit their daily recommended physical activity target.
@VicHealth discouraged commuters from using escalators at @SthCrossStation by transforming the stairs into a scenic garden art piece.
#BIT10
https://www.vichealth.vic.gov.au/media-and-resources/media-releases/put-a-spring-in-your-step-at-southern-cross-station
do not hit their daily recommended physical activity target. @VicHealth discouraged commuters from using escalators at @SthCrossStation by transforming the stairs into a scenic garden art piece.
#BIT10
https://www.vichealth.vic.gov.au/media-and-resources/media-releases/put-a-spring-in-your-step-at-southern-cross-station
4. 
@Penn researchers reduced hand-held phone use while #driving by using financial incentives (max $50) & social comparison feedback (i.e. how your phone use while driving compared to peers).
#BIT10
https://search.proquest.com/openview/5bba2c3fd19299c9ae4630078d2b75ac/1?pq-origsite=gscholar&cbl=2041067
@Penn researchers reduced hand-held phone use while #driving by using financial incentives (max $50) & social comparison feedback (i.e. how your phone use while driving compared to peers). #BIT10
https://search.proquest.com/openview/5bba2c3fd19299c9ae4630078d2b75ac/1?pq-origsite=gscholar&cbl=2041067
5. Over a decade ago @generalelectric tried to reduce employees #smoking. 
They ran an RCT where one group received cash #incentives to quit. This group was 3x more likely to have quit after 1year vs the control! #BIT10 https://www.nejm.org/doi/full/10.1056/nejmsa0806819
They ran an RCT where one group received cash #incentives to quit. This group was 3x more likely to have quit after 1year vs the control! #BIT10 https://www.nejm.org/doi/full/10.1056/nejmsa0806819
6. 91 Amercians die/day from #opioid related overdoses.
@PennMedNudgeUnit changed the #default setting for opioid prescriptions in A&Es - leading to 22% increase in lower (10 pill) quantity prescriptions.
#BIT10
https://nudgeunit.upenn.edu/projects/using-default-options-decrease-opioid-prescribing-durations
@PennMedNudgeUnit changed the #default setting for opioid prescriptions in A&Es - leading to 22% increase in lower (10 pill) quantity prescriptions.
#BIT10
https://nudgeunit.upenn.edu/projects/using-default-options-decrease-opioid-prescribing-durations
7. For the 2010 Congressional Elections, US researchers used #Facebook to show users which of their friends had voted. 
This generated an additional 340,000 votes! #BIT10 https://www.nature.com/articles/nature11421
This generated an additional 340,000 votes! #BIT10 https://www.nature.com/articles/nature11421
8. 
Sending high school #graduates timely & personalized texts reminding them of required college tasks boosted enrollment by 4-7% - particularly for pupils from underrepresented backgrounds.
#BIT10 https://www.sciencedirect.com/science/article/abs/pii/S0167268114003217
Sending high school #graduates timely & personalized texts reminding them of required college tasks boosted enrollment by 4-7% - particularly for pupils from underrepresented backgrounds. #BIT10 https://www.sciencedirect.com/science/article/abs/pii/S0167268114003217
9. By including front-of-pack #nutrition labels (Nutri-Scores) on 1.9 million products in grocery stores, researchers boosted purchases of foods in the most nutritious category by 14%. 
#BIT10 https://link.springer.com/article/10.1007/s11747-020-00723-5#rightslink
#BIT10 https://link.springer.com/article/10.1007/s11747-020-00723-5#rightslink
10. Researchers at @UChicago harnessed loss aversion to boost student achievement in maths. How?
They paid teacher bonuses in advance & asked them to return the money if results did not improve sufficiently.
#BIT10
https://rady.ucsd.edu/docs/Fryer_et_al_Teacher_Incentives_Framing_2019.pdf
They paid teacher bonuses in advance & asked them to return the money if results did not improve sufficiently.
#BIT10
https://rady.ucsd.edu/docs/Fryer_et_al_Teacher_Incentives_Framing_2019.pdf
I'm sure there is plenty more contributions we missed - comment below with some of your favourites!
And don't forget to celebrate 10 years of BIT with us! http://www.bi.team/bit10/
And don't forget to celebrate 10 years of BIT with us!
http://www.bi.team/bit10/
