Read on Twitter
1. Diminishing the Value of Social Media—While social media might be termed as the “noisy” place, it has its benefits to brands. Brands follow their target audiences. Online communities offer market.
2. Thinking Social Media is Only for #Marketing — People are searching for jobs and companies are employing via social media. Companies are selling and building influencial brands via social media. So, marketing is just one of the many social media can offer. There’s fun!
3. Treating Each Social Channel the Same as the other. The importance of a social media #contentstrategy will help you know how to create your content in respect to the aim of the channel you're using. Have a plan, customize your content, timing, and engagement levels for each.
Hence, treating all platforms as the same is a crime. Remember, the founders had different goals and that’s why the audience on Twitter has to be treated different from those of Linkedin, Facebook, Instagram etc.
4. Do you know of brands that are afraid of their employees on social media to an extent they are in private mode-haha-what are they hiding? Employees when given the opportunity, knowledge & right technology become an amazing brand extension to reach new audiences & #Branding.
5. Posting random pieces of #content and 'hoping' the audience will engage is a failing strategy that is a waste of time since little value will be proved. Be strategic with your content shares, images, videos and that it is relevant to your industry as well. Don't hope, plan.
6. Want an easy and fast way to gain 0 traction on your social strategy? Simple- just make your company’s social profiles be robotic and share content with no human touch. Allow your employees to add to their own thoughts and personality to content. #EmployeeAdvocacy
