Read on Twitter
It looks like @Superhuman (famous for a 180K organic waitlist) is now running ads.
Paid acquisition is often shunned in tech, but the truth is: Every outsized winner does it eventually to compound faster.
Superhuman is actually a perfect case study for it.
Why?
Paid acquisition is often shunned in tech, but the truth is: Every outsized winner does it eventually to compound faster.
Superhuman is actually a perfect case study for it.
Why?
Superhuman monetizes each customer well ($30/mo).
Even if they pay $100 per customer, they would earn that back with 20% on top within 120 days.
Even if they pay $100 per customer, they would earn that back with 20% on top within 120 days.
They are notoriously good at retaining customers (so good that they have inspired a new framework for defining product/market fit).
That means they can pay a lot more per customer and still be happy and unit economic profitable.
That means they can pay a lot more per customer and still be happy and unit economic profitable.
Last but not least, Superhuman customers become raving fans. Raving fans tell other people who the become customers and fans, too.
For Superhuman, paid acquired users are likely 1+N for growth.
For Superhuman, paid acquired users are likely 1+N for growth.
I say all of this just to point out that it’s not objectively bad to use paid acquisition as a growth input.
The startups who end up on the high end of the power law returns spectrum use every tool they have to get there. Superhuman looks to be no exception.
The startups who end up on the high end of the power law returns spectrum use every tool they have to get there. Superhuman looks to be no exception.
From the man himself! https://twitter.com/rahulvohra/status/1336878490264641537
