2020 in a nutshell:
I'm not snarking the people who created this logo: they had a job to do & wanted to make the client — who wanted a contemporary logo — happy.

I'm snarking on the Graphic Design Profession™ who sold clients the idea that this is what contemporary graphic design looks like.
I mean honestly: what the hell are we doing?
More honestly — maybe I & my colleagues in academia are to blame the most. What are we teaching that leads to this? Original thought? Insightful research? Interdisciplinary empathy? Or are we teaching "reflect on what people think is cool & then do versions of that kind of?"
I want to make sure you all read @somefinetweets feed, as Anna originally worked on this rebrand (but did not finish it) — she gives context and shape to this logo far beyond my tweet.
You can follow @mgoldst.
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