Thinking more and more about how @PeteButtigieg caught hell for going on Fox News and right-wing media outlets during the campaign, a decision that now looks shrewd.

Democrats can't and shouldn't surrender mass-media narrative space. We turn voters at the margins.

Buttigieg used every Fox segment masterfully, pushing forward a Democratic message and actively challenging misinformation. And even if he didn't win over a majority of viewers, we're talking about chipping away at massive audiences. That's how you win.

I look at @Newsmax and @OANN, places surging in viewership and drawing all types of new and return viewers.

Most are conservative, no doubt. But arguing Dems just *shouldn't* exist in these major discussion spaces is an ideological surrender. These are not monolithic audiences.

The sentiment here is spot-on: if you're going to run operations in hostile territory, don't send the B Squad. Send your strongest messengers. Make sure the mission is clear. Hit your points without getting dragged off-topic. Do it well or not at all. https://twitter.com/mikethemadbiol/status/1336821665087565829

There is a way to empower Democratic messaging and the Democratic brand in the right-wing media space. It isn't easy, and it isn't without risk, but the payoff is huge.

The only way we preserve this 2020 win is to play offense on our ideals. We don't change minds on defense.

I actually think @Newsmax and @OANN present real opportunities at the margins for Dems. Their audience tends to be more heterogeneous than Fox News traditionalists. A fair chunk don't love the @GOP. Many are new to politics. Their alliances are temporary and shifting.

Dems haven't run the score up enough to content themselves with four years of defensive messaging and ignoring major right-wing media and the influence it marshals.

@JoeBiden's win proves it isn't a lost cause for Dems to talk to everyone. It's time to build our media bench.