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To make one beef patty you need 2000 liters of water. Burgers are resource intensive and cows feed needs lots and lots of water. But wait, if we need this much water (enough to fill a pool). How come we can buy $1 burgers still?
Well, it's because companies have gotten a free pass thus far when it comes to water. Water is highly subsidized by governments and is usually almost free if not completely free. So what? we've been told that we have an abundance of water. In fact, 71% of our planet is water!
Well, true. Although, 96.5% of that is salt water. That's (almost) useless as it can't be used for agriculture, manufacturing, drinking etc. 2.5% is in ice glaciers.. so that's out of the picture. we're left with about 1%.
That 1% is all our rivers, lake, groundwater etc. and it's what we depend on to sustain life as we know it. It is a 1% that we have taken for granted for a long long time and our consumption of it is not sustainable for the years to come.
You open up your faucet and water comes out. Neat. But, for how long? Cities all over the world are running out of water. No, I am not talking about a remote desert village in Northern Africa. Tokyo, Cairo, Beijing, London and Melbourne are among many that are currently at risk.
The world is starting to notice, Saudi Arabia has ceased most of its agriculture efforts. After decades of pushing for local agriculture, they've realized that maybe a desert for growing plants... companies emerged focusing on water innovation and making water desalination cheap
another recent innovation are plant based meats. Imagine a world where water is scarce and McDonalds just can't afford to sell you a BigMac for $2. Beef will likely become a luxury for the rich and fastfood will switch to alternative plant based meats.
