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From a Hotdog Stand to 1.5 Million Email Subscribers.
7 quick lessons I learned from @theSamParr talking to @jackbutcher in the @visualizevalue Office Hours.
// A thread //
7 quick lessons I learned from @theSamParr talking to @jackbutcher in the @visualizevalue Office Hours.
// A thread //
1/ Persuasive Copywriting Is Your Direct Marketing Layer
The 3 pillars of copywriting used by @TheHustle:
1. Make people feel smart
2. Sell people something
3. Persuade trustworthiness
The 3 pillars of copywriting used by @TheHustle:
1. Make people feel smart
2. Sell people something
3. Persuade trustworthiness
2/ Run a Content Company as a Software Company
Instead of focusing on making software and selling it over and over again, focus on building trust and then creating many different products to sell it.
Instead of focusing on making software and selling it over and over again, focus on building trust and then creating many different products to sell it.
3/ Audience ≠Community
Two terms that often used interchangeably, but often misused.
The one is passive, the other is active.
Stop working for 2 weeks and see what happens: did the engagement decrease (audience) or did it increase (community)?
Two terms that often used interchangeably, but often misused.
The one is passive, the other is active.
Stop working for 2 weeks and see what happens: did the engagement decrease (audience) or did it increase (community)?
4/ Billionaires Aren't 10^9 Times Smarter Than You Are
The fact that their wealth exceeds yours doesn't mean their intelligence does.
The wealthy among us also battle self-doubt and issues. They just went after it, over and over again.
If they can do it, so can you.
The fact that their wealth exceeds yours doesn't mean their intelligence does.
The wealthy among us also battle self-doubt and issues. They just went after it, over and over again.
If they can do it, so can you.
5/ Get an Attention Pool and Keep People Hooked
We're in an attention economy - the longer you can keep people in, the more you win.
Become an expert in holding someone’s attention.
We're in an attention economy - the longer you can keep people in, the more you win.
Become an expert in holding someone’s attention.
6/ The Content Becomes the Product
Stay relevant and keep providing value.
Use the idea of Build Once, Sell Twice (cc: @visualizevalue) to create even higher leverage of marketing content. Write one piece of content that helps people convert forever.
Stay relevant and keep providing value.
Use the idea of Build Once, Sell Twice (cc: @visualizevalue) to create even higher leverage of marketing content. Write one piece of content that helps people convert forever.
7/ Look For The Edge
@TheHustle wasn't the first newsletter and sure it isn't the first global media company. Yet, they succeeded so far and built a multi-million dollar brand.
Their secret?
They know that there's always room for better or different.
@TheHustle wasn't the first newsletter and sure it isn't the first global media company. Yet, they succeeded so far and built a multi-million dollar brand.
Their secret?
They know that there's always room for better or different.
