So glad to hear @ScottRechler and @NickRomito are #optimistic!!

Leaning into customer experience, data, and digital optimization has fueled @RXR_Realty's growth

We won't go back to Pre-COVID, but still silver linings!

#NYC #PropTech

@PropelbyMIPIM @NYCRETechWeek @MetaPropNYC
. @RXR_Realty rolled out 5-10 years of tenant experience infrastructure in 2020, #COVID has just accelerated efforts

"We will clip dividends from COVID for the next decade" - @ScottRechler

#productivity #sustainability #resiliency
How does RXR approach #data and #AI pilots?

"VTS worked with RXR's data scientists for 6 months to make it not a leap of faith. RXR is mature and own't spend two years wasting time." - @NickRomito
" @WeAreVTS helps add #transparency. Which attorneys are faster? Where are we in the process?" - @ScottRechler

@RXR_Realty operates more proactively and professionally thanks to their 25 #DataScientists & #innovation lab
"Understanding nuance of who's growing and which spaces are most in demand tell us what we need to tweak. Adjusting product, pricing, and marketing across industries and markets. #Data has made @RXR_Realty more sophisticated" - @ScottRechler
"Some much of the industry is anecdotal. Lease comps are a tenants a year ago. #DataScience makes it a different world." @NickRomito
. @RXR_Realty #multifamily #buildings run predictive analytics to determine the likelihood of lease renewals

Using 50 data points like car usage, package pickups, and concierge interactions, @ScottRechler says they're "83% accurate" already!
Expanding these tools into their commercial portfolio will allow @RXR_Realty to approach revenue management more aggressively because of portfolio stability

They use #NLP on concierge texts and real time sentiment tracking too!
. @RXR_Realty has helped build @WeAreVTS because of a shared belief that ambiguous markets and info without #digital #experience hurt the historic "art and science" of #CRE

"All VTS info is easily presented in a beautifully modern way" @NickRomito on VTS bringing listings to life
. @NickRomito previews how good @WeAreVTS makes @starrettlehigh look for #creatives

VTS produces the content and experience needed to prequalify inbounds

"Tenants only shortlist if they can see it first digitally" Iphone vids and 3D tours won't suffice
"Data will help #brokers serve tenants, give end customers insights, and allow @RXR_Realty to analyze what's happening" @ScottRechler

What's appealing to each customer? What is the market focused on? Informs what RXR reacts to and makes market dynamic instead of static
"The data shows really good digital multiples your at bats and conversion is much higher because they're qualified. Not a lookie loo. They know what's there and what to know more." @NickRomito

@WeAreVTS data will tell you what works and what doesn't from pricing to insulation
Do you use digital twins? - Nick

@RXR_Realty partnered with @MicrosoftAzure for digital twins--helps with digitizing operations and monitoring
#Flex was the hottest thing pre-COVID, e.g. @WeWork @knotel @IndustriousHQ @Convene

Can't argue the demand, tenants need and want #flexibility

Will @RXR_Realty outsource or do internally? @NickRomito
"We're looking at both. #Flex is a permanent part of the market that's mispriced product. Price users paid for flex and turnkey space did not reflect the actual costs. Market will be weaker with more sublet and flex, so won't reflect so some time." @ScottRechler
. @RXR_Realty is building out their #flex space now with as much #PropTech as possible

Flex timelines and adaptive modular capabilities to meet tenant needs. To change with tenant changes and let tenants know about their utilization
"Will we SMA with another player? Haven't determined yet. The @WeAreVTS marketplace could be a place where @RXR_Realty et al could compete with other brands by allowing tenants to compare." @ScottRechler
"One of the advantages of our 25M sq. ft. portfolio, 6k MF, & logistics is we can prototype. We take a bldg like #75Rock where we live and breathe to use for proof of concept. Decide go or no go. RXR has the scale to invest in our Digital Lab but can still adjust" @ScottRechler
"Time kills all deals in our industry. Don't want to miss opportunities because you're still testing." @NickRomito

"COVID is an accelerant, we're willing to take greater testing risks for need-to-haves vs. luxuries." @ScottRechler
Will there be a negative impact on #Brokers?

"The small short-term stuff, 10 desks for 1-12 months, will be online between 2021-2025. The transactions are too small and there's no lease. Brokers don't want those deals." - @NickRomito
"Anything of decent size or relative complexity with negotiating terms, concessions, tenant improvements, etc. will always have an advisor/broker.

Like resi, we find online and then get help negotiating." @NickRomito
"Smaller spaces should have an independent market--like @Airbnb. It will happen over time, it's not where brokers want to spend time anyway."

Like @Bloomberg machines before, data will help advisors get better pricing & alternatives.

"The industry gets better." @ScottRechler
Many thanks for the gems @NickRomito and @ScottRechler!! Happy @NYCRETechWeek
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