You offer a great product, competitive prices and top-notch customer service. All that's left now is building an early of loyal customers.

An effective and precise approach to doing this is by using Influencer marketing.

Influencers are people with large, dedicated social followings who regard them as experts in a niche or identify with their brand.

The high levels of trust influencers build with their following makes Influencer marketing very effective in Nigeria.

To Use Influencer Marketing effectively, take the following steps

1. Research the niches interested in your kind of products, then find influencers that have a large following and strong engagement in those niches.

2. Draw up a budget and Plan. The budget should include Influencers Rates, data and content Creation costs. You should also make a plan listing your goals and key performance indicators.
3. Get influenecers that have a strong buy-in to your product or services.

4. Measure and review progress.

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