THE SEMIFINALS ARE HERE! Who will triumph in our #AdOfTheYear Reader's Choice bracket?

Here’s your first matchup—you decide who advances:

@Oreo’s “Doomsday Vault”
@Steak_umm vs. Misinformation

Can't remember the details? Check the replies to this tweet.

OPTION 1: Alerted by a fan on Twitter, @Oreo set out to save the cookie from the impact of Asteroid 2018VP1 on November 2 by building the Oreo Global Vault in the permafrost region in Svalbard, Norway.

OPTION 2: @Steak_umm emerged as a woke beacon of light in an online sea of try-hard brands amid the pandemic. Learn how @nathanallebach, the voice behind the brand, pulled it off. https://adweek.it/34mwtay 

We’re running our semifinal matchups for two days (Dec. 9 and 10), so visit the hashtag #AdOfTheYear to find more polls and cast your votes. And don’t forget to check our Instagram!

Check out the full bracket here—and look out for a poll there, too: https://adweek.it/2Vwy6Pz