In a 2009 study Luis Balula asked about 800 residents of Évora, Portugal, “How appropriate is this image for the future of Évora?”, or in other words, what do people want? Each image was scored +10 to -10 (best to worst). The results were telling. Residential streets first.

Then commercial streets and buildings. Same patterns, lively, walkable, decorated, traditional, human scaled, distributed ownership over car oriented, faceless, chain stores.

The pattern is the same for office buildings and streets. Walkable, accessible, etc. No one wants the office park in the middle of nowhere only accessible by vehicle. But here people are less offended by modern buildings.