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Thread: The saga continues, where I compare my pre- #RavelryAccessibility sales numbers to my post- #OffRav sales numbers, to see how well I'm doing since becoming an #OffRavDesigner.
Previously, I've compared August, September, and October of this year to the same months from 2016-2019 (August is the start since July was my last month with any Ravelry sales). And it's been going quite well; no negative impact (in some cases, better numbers).
But November's the real test, because of a big sales booster: the annual indie designer giftalong on Ravelry. And this year I couldn't do the giftalong, because although the organizers built in some off-Rav alternatives, all participating designers still had to SELL via Ravelry.
I knew I couldn't be the only designer looking at a serious reduction in their usual November sales, which was one of my big reasons for co-creating @FastenOffYAL.
So now that November is over, I can do some genuine comparing. I've looked at Novembers from 2016-2020.
So now that November is over, I can do some genuine comparing. I've looked at Novembers from 2016-2020.
Worth noting: From 2016-2019, 74%, 63%, 86%, and 93% of my November sales numbers came from Ravelry.
This November, my sales channels breakdown was as follows:
- Payhip: 76%
- Etsy: 14%
- LoveCrafts: 10%
This November, my sales channels breakdown was as follows:
- Payhip: 76%
- Etsy: 14%
- LoveCrafts: 10%
So how did November 2020 compare?
- 109% of November 2016 sales
- 109% of 2017
- 57% of 2018 (November 2018 sales were extra-high due to the launch of my 'Thanks, It Has Pockets!' cowl)
- 117% of 2019
(3rd-party sales not included since I don't know them yet for this November.)
- 109% of November 2016 sales
- 109% of 2017
- 57% of 2018 (November 2018 sales were extra-high due to the launch of my 'Thanks, It Has Pockets!' cowl)
- 117% of 2019
(3rd-party sales not included since I don't know them yet for this November.)
Conclusion: Even INCLUDING the giftalong event month, my sales numbers since going off Ravelry have not been negatively impacted.
Needless to say, I'm thrilled, and I really hope other #FastenOff2020 designers are also seeing good results!
Hope this info helps other designers!
Needless to say, I'm thrilled, and I really hope other #FastenOff2020 designers are also seeing good results!
Hope this info helps other designers!
