In the last two weeks, three people I respect a ton asked me “How did you get @JamesClear on your podcast?”

Feels threadish.

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1 🟩 Nobody gets James on their podcast. He selects those he goes on. I don’t know why he selected mine. My hypothesis aka hypothetical thesis 🤯 is that it was a combo of:
•Timing
•Having him find a good podcast when he listens
•Luck
•Writing a good email
3 🟩 I wrote him a good email. Specifically referenced his blog posts I have been reading for years. Oh by the way, the name of my show is #OnePercentBetter an idea he popularized. Alignment.
4 🟩 Did I have a connection? Kinda. About that time, my friendship w/ @CoachDeegan was growing. He runs the program at James’ alma mater,but in no way did I lead with that. I mentioned baseball & my respect for Mike. Didn’t hurt. I did open my James convo with a ⚾️ question.
5 🟩 One other factor that can’t be ignored. By the time I invited James I already had generous yeses from @debbiemillman @VossNegotiation Seth Godin @toddhenry @DanielPink @TBrianKight @phil_hellmuth @dorieclark Social Proof helps. Domino effect.
6 🟩 Two years from the day episode aired people are finding it now & wondering how I got him on The long tail as @TEDchris would say. 163 episodes in & I’m still improving. If you know someone into getting 1% better pass it on. Who knows what the next two years will bring?! 🙏🏻
You can follow @FerraroOnAir.
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