Going to try and grow my New Brand

Raging Bull Coffee

From 0 to 7 figures (revenue) in 2021

I will be showing everything I do live on Twitter

If I mess up.. you can laugh at me

If I Win..You can still laugh at me because I am 30+ and still live with my Dad... so yeah

THREAD
This year has been Crazy I started this in MARCH

I like everyone else had no idea what would happen to the world

It took months to get anything done but we are finally there and it will launch this month
Coffee is very different to everything I have done in the past

Other things I have white labelled for on Amazon usually are all done under one roof

Coffee.... is different

You need to deal with

1. Supplier
2. Bag supplier
3. Designer
4. Compliance

They do not work together
Why Coffee?

I always loved coffee and I always wanted to have a coffee company even if it didn't make money I would be happy

I also want to have a proper brand I can be proud of and show my kids one day

I also conveniently have 27000 followers and 50% of them love coffee...
What is the coffee like?

Well it is very strong

If you like strong coffee and yellow packages

well... you are in luck
The Game Plan

I will use Amazon for the launch so that the traffic of Twitter sends me up the rankings that along with my Amazon experience should have me in business and selling regularly by month 2

I will then go for the website SEO route
After That?

After that I will incentivise Amazon customers to give me their email and go on the website

After all Amazon and Twitter are no different

They don't care about you and they will delete you at the push of a button

I have been deleted from both in the past
All in All I will be posting what I do here

I will break down my Amazon page and show why I do what I do

I will show the results

I can't guarentee that I will Win

But I can guarentee that I will never give up or say it didn't work

Let's make it happen

Love all of you
I will use this thread to update the progress

So keep an eye out here!
Why Have We Gone With Coffee For This Brand?

I like to sell things that people need to buy weekly or monthly

e.g.

1. Supplements
2. Creams
3. Coffee

I prefer these to things that people may only buy once every few years
An issue I have now is an Issue you will have too

Suppliers don't take you seriously at the beginning

They think you are just another loser with an idea

They deal with legit big fish e.g. Walmart

Your orders mean nothing to them (at first)

Tough stage
The bags have been printed

(their times took 14 weeks because of the rona)

Once the bags go to the Factory

I will need to send documentation and photos of the coffee to Amazon to unlock the category

"Grocery and gourmet food - coffee"

Unlocking a category takes 7 - 21 days
The reason I have gone with Strong coffee and Strong branding

"raging bull coffee"

Is that is what the American market likes

and I never fight the Market

Sell what is selling to people that are already buying

i never care what I want, I am not important

The customer is
In the past I have gone cheap on design work

While I don't believe your logo will make much difference

I usually ended up paying more when going cheap, things go wrong and you pay twice

This time I spent a lot of money on branding/design with a solid branding company

worth it
The factory messed up the first order of the bags

They offered me a discount but i told them to redo them

Will take 5 business days more but worth it as you don't want to start off sloppy

One of the difficulties of being 1000s of miles away

Minor set back
You can follow @lawrencekingyo.
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