First, by using the Supreme Court original jurisdiction, it at least forces them to take a position on it. This can't just be slapped down by some no-name judge in Hawaii.

And if there's anybody with the social authority to overrule these states, it's the Supreme Court.
Second, this forces the media to do something they've studiously ignored - focus on actual serious allegations going on, not just ignoring the issue or cherrypicking the stupidest claims.
Ignoring a Texas lawsuit filed at the Supreme Court is a hell of a gamble for the media, so they're going to feel pressured to say *something*.
And the allegations in the lawsuit about how voter security was systematically weakened in these states, in dubiously legal ways, are far from stupid.
Expect a lot of quibbling over standing, and original jurisdiction, and things like that. Which is fine.
But the strategy so far of claiming "only nobodies, kooks, and the President himself are pushing these claims" is suddenly looking rather untenable.
If the Supreme Court actually rules in Texas' favor, the media is going to have a tough time explaining to its readers why their knowledge of the whole event went from "absolutely nothing to see here" to "holy hell, are we actually going to lose this?" in the space of two days.
This hasn't been something that sprung up overnight, but you wouldn't know that if you just read the mainstream press on this stuff.
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