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Word of advice to business owners and individuals who are approaching PR agencies / consultants to undertake media relations: do not list the publications that you expect to be featured in.
That's not how things work.
Learn how the media works so you understand why.
That's not how things work.
Learn how the media works so you understand why.
As a business owner / entrepreneur learn the difference between editorial and advertorial.
If you want guaranteed placement in a magazine for example you can pay for it but it's not the same earned editorial feature. https://twitter.com/ronkelawal/status/1279112678464786432?s=19
If you want guaranteed placement in a magazine for example you can pay for it but it's not the same earned editorial feature. https://twitter.com/ronkelawal/status/1279112678464786432?s=19
Also ask yourself the question of WHY you want to be featured in certain publications.
Vanity metrics are sweet for a confidence boost and look good on paper but long term your strategy needs to focus on reaching your core audience.
Vanity metrics are sweet for a confidence boost and look good on paper but long term your strategy needs to focus on reaching your core audience.
