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Founders often ask me how to create buzz around their launch. I finally have an answer: Do something remarkable. *Something worth remarking about*
In this week's post, I share examples and strategies of remarkable
A few favorites in thread below
https://www.lennyrachitsky.com/p/creating-buzz-at-launch
In this week's post, I share examples and strategies of remarkable
A few favorites in thread below
https://www.lennyrachitsky.com/p/creating-buzz-at-launch
First, why does it need to be "remarkable"? Watch this clip by @ThisIsSethsBlog
Strategy 2: Create a remarkable product demo, e.g. @mmhmmapp, @Dropbox, Mailbox https://www.youtube.com/watch?reload=9&v=c8KhKBLoSMk&feature=youtu.be
Strategy 3: Offer a remarkable value prop
@RobinhoodApp: “$0 commission stock brokerage”
@Dropbox: “Throw away your USB drive”
@gmail: “Free email w/ 1GB of storage”
@netflix: “No due dates, no late fees”
@WarbyParker: “Try on 5 pairs of frames at home before buying any”
@RobinhoodApp: “$0 commission stock brokerage”
@Dropbox: “Throw away your USB drive”
@gmail: “Free email w/ 1GB of storage”
@netflix: “No due dates, no late fees”
@WarbyParker: “Try on 5 pairs of frames at home before buying any”
Strategy 4: Execute a remarkable offline stunt, e.g. http://Half.com , @salesforce, @WePay, @Snapchat, @tommeetippee https://www.wired.com/1999/12/welcome-to-half-com-oregon/
Strategy 5: Start a remarkable controversy
@Quibi: Celebrity founders raise ~$2B for a pre-product video platform
@Hey: Public figure calling out Apple for their App Store fees
@getstolen: An app that lets you “buy” your friends on Twitter
@Quibi: Celebrity founders raise ~$2B for a pre-product video platform
@Hey: Public figure calling out Apple for their App Store fees
@getstolen: An app that lets you “buy” your friends on Twitter
Strategy 6: Offer a remarkable giveaway, e.g. @fast, @PushForPizza, @UniswapProtocol https://observer.com/2015/10/a-pizza-lamborghini-is-giving-away-scholarships-at-these-70-colleges-this-fall/
Strategy 7: Include a remarkable viral mechanic, e.g. Jet, @harrys, @Dropbox, @RobinhoodApp, @ritual_co https://www.bizjournals.com/newyork/blog/techflash/2015/01/jet-com-gets-a-big-following-with-equity-giveaway.html
Strategy 8: Get a remarkable hard-to-get product to be shared by influencers or press, e.g. @joinClubhouse, @Superhuman, @hey, @ThirdLove, @oneplus https://thenextweb.com/market-intelligence/2015/03/17/how-oneplus-ones-marketing-made-it-the-most-desirable-phone-in-the-world/
Strategy 9: Carry out a remarkable pre-launch tease, e.g. @itiseyemoutheye, @Chobani, @Segway https://twitter.com/itiseyemoutheye/status/1276729816469975040
Strategy 10: Be remarkably everywhere, e.g. @JoinToucan, @venmo, Twitter and Foursquare at SXSW
https://twitter.com/search?q=%40jointoucan%20word%20until%3A2020-08-18%20since%3A2020-08-16&src=typed_query
https://twitter.com/search?q=%40jointoucan%20word%20until%3A2020-08-18%20since%3A2020-08-16&src=typed_query
11/ Notable mentions for remarkable ongoing drum-beat of buzz: @Levels, @fast, @mschf, @stir, @LambdaSchool
Any others I'm missing? Please share!
Much more in the full post https://www.lennyrachitsky.com/p/creating-buzz-at-launch
Much more in the full post https://www.lennyrachitsky.com/p/creating-buzz-at-launch
