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What can NGOs, government and public institutions do on TikTok?
Today @melisfiganmese and I shared some insights at #EuroPCom, the @EU_CoR conference for public communication. We were asked to talk about upcoming social media trends.
Here's a thread with some insights
Today @melisfiganmese and I shared some insights at #EuroPCom, the @EU_CoR conference for public communication. We were asked to talk about upcoming social media trends.
Here's a thread with some insights
It's hard to talk about #socialmedia trends and not refer to @eskimon's flagship "The World in Digital" report.
Not only a must read, but a key resource for everyone working on communications. The global and local data available is super useful: http://datareportal.com
Not only a must read, but a key resource for everyone working on communications. The global and local data available is super useful: http://datareportal.com
The latest data available shows that globally, people are spending 2.5 hours every day on #socialmedia.
And as @MattNavarra also pointed out, there's an increasing amount of time spent on audio.
Spotify is investing big on podcasting, Twitter has enabled audio features, etc.
And as @MattNavarra also pointed out, there's an increasing amount of time spent on audio.
Spotify is investing big on podcasting, Twitter has enabled audio features, etc.
TikTok has seen an explosive growth on users, but also in media & cultural relevance.
@charlidamelio got 100 million followers in 19 months, a record time compared to any other individual in any other platform.
It took 7 years for Shakira to do it on FB. https://twitter.com/Dante_Licona/status/1330650258808975363
@charlidamelio got 100 million followers in 19 months, a record time compared to any other individual in any other platform.
It took 7 years for Shakira to do it on FB. https://twitter.com/Dante_Licona/status/1330650258808975363
TikTok has a great spillover effect on other social media platforms.
@charlidamelio had in 3 of the last 12 weeks more interactions on Instagram than Cristiano Ronaldo, the most followed individual on Insta.
She might be the most influential internet
& she started on TikTok.
@charlidamelio had in 3 of the last 12 weeks more interactions on Instagram than Cristiano Ronaldo, the most followed individual on Insta.
She might be the most influential internet
& she started on TikTok.
So in short: TikTok?
Might be worth a try.
After all, as the innovation community constantly says:
"There is no innovation without experimentation"
Might be worth a try.
After all, as the innovation community constantly says:
"There is no innovation without experimentation"
That's what we thought back in June 2019, when we joined the platform.
Our first TikToks were indeed, not great.
But the more we experimented, tested new approaches, and as we built partnerships, today our @IFRC account has 3.4 million followers.
Our first TikToks were indeed, not great.
But the more we experimented, tested new approaches, and as we built partnerships, today our @IFRC account has 3.4 million followers.
With #ForClimate we had our first big @IFRC win on TikTok.
@melisfiganmese coordinated our campaign that was deployed in more than 100 countries, in 15 languages.
With more than 250,000 user generated videos, today the hashtag has more than 500 million views.
@melisfiganmese coordinated our campaign that was deployed in more than 100 countries, in 15 languages.
With more than 250,000 user generated videos, today the hashtag has more than 500 million views.
And then covid came.
And our lives were turned upside down.
But we used our presence and experience on TikTok to create -since January- public health messages based on @WHO recommendations. They were seen tens of millions of time.
And our lives were turned upside down.
But we used our presence and experience on TikTok to create -since January- public health messages based on @WHO recommendations. They were seen tens of millions of time.
And in another sample of the TikTok spillover effect on social media, this is one of our most retweeted @IFRC tweets.
TikTok has a brilliant branding & shareability strategy. Very easy to share, each video has their logo (and most, "their" font) https://twitter.com/ifrc/status/1249117303435923456
TikTok has a brilliant branding & shareability strategy. Very easy to share, each video has their logo (and most, "their" font) https://twitter.com/ifrc/status/1249117303435923456
In March, after @WHO joined TikTok, there was a big uptake in Ministries of Health and public health authorities in general joining the platform.
That's good news given the global health crisis we are all facing now. https://twitter.com/Dante_Licona/status/1254125175353851905
That's good news given the global health crisis we are all facing now. https://twitter.com/Dante_Licona/status/1254125175353851905
We are super happy to see how many Red Cross and Red Crescent teams around the world (here we featured EU due to the #EuroPCom audience) are creating incredible pieces of storytelling on TikTok, and connecting with their audiences.
Several dozens of accounts as of today!
Several dozens of accounts as of today!
Another great space for experimentation on TikTok: go live.
Just last week we went live for 24 hours non-stop to celebrate International Volunteer Day.
There are many lessons learned that @melisfiganmese documented on Medium, including:
-Do it natively
-Engage
-Loosen up
Just last week we went live for 24 hours non-stop to celebrate International Volunteer Day.
There are many lessons learned that @melisfiganmese documented on Medium, including:
-Do it natively
-Engage
-Loosen up
