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The average sports fan believes StateFarm is the official NFL insurance sponsor.
They are not.
Nationwide is.
Quick Thread
They are not.
Nationwide is.
Quick Thread
StateFarm’s partnership with Mahomes/Rodgers and consistent commercial presence make them standout from a crowded market of insurance providers.
This cheeky retweet from Patrick is both well-timed and relatable.
A solid example of a real, engaging, endorsement deal.
This cheeky retweet from Patrick is both well-timed and relatable.
A solid example of a real, engaging, endorsement deal.
While StateFarm is narrow in their athlete selection and DEEP in traditional activations (TV ads)...
Nationwide is DEEP in their athlete selection and all-in on digital activations (social posts)...
Nationwide is DEEP in their athlete selection and all-in on digital activations (social posts)...
As an official NFL sponsor, Nationwide can work with unlimited NFL players throughout the year.
Because StateFarm is not an official sponsor, they can only work with 5 NFL players/year.
So — StateFarm goes deep with few player deals while Nationwide goes wide with many.
Because StateFarm is not an official sponsor, they can only work with 5 NFL players/year.
So — StateFarm goes deep with few player deals while Nationwide goes wide with many.
Which path works best?
That’s in the eye of the beholder.
StateFarm struck gold with Rodgers’ mass appeal and again with Mahomes.
Nationwide aligns with athletes in each market, creating deeper, more focused engagement.
In your opinion...
Which strategy is better?
Why?
That’s in the eye of the beholder.
StateFarm struck gold with Rodgers’ mass appeal and again with Mahomes.
Nationwide aligns with athletes in each market, creating deeper, more focused engagement.
In your opinion...
Which strategy is better?
Why?
