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BRANDING FUNDAMENTALS
5. SEO
Search engine optimisation is no longer just about keyword matching, relentless blogging for you search terms or paying for back links.
Especially if you're in Ecom.
It is all about how google thinks people use your site.
Let's get thready
5. SEO
Search engine optimisation is no longer just about keyword matching, relentless blogging for you search terms or paying for back links.
Especially if you're in Ecom.
It is all about how google thinks people use your site.
Let's get thready
In the early days of google search, SEO was extremely basic.
You could repeat your key word a hundred times, change the text colour to white to hide it and google would think your blog was super important in relation to the topic and feed you to first result 90%
You could repeat your key word a hundred times, change the text colour to white to hide it and google would think your blog was super important in relation to the topic and feed you to first result 90%
Then it changed to recognize such tricks and you had to actually start producing good content.
Blogging was the ultimate in SEO.
This is where bounce rate started to play it's part (how quickly someone left you page once arriving)
Blogging was the ultimate in SEO.
This is where bounce rate started to play it's part (how quickly someone left you page once arriving)
Now as google learns to track our behavior even better, it is not just about the words, or the meta tagging or the H2 headers.
It is about the entire experience, how people find you, how they use your site, if they return.
It need's to look good, function well and show value.
It is about the entire experience, how people find you, how they use your site, if they return.
It need's to look good, function well and show value.
The better you make this experience for your customers, the more google will rate your site, showing it to more people, in a positive loop.
The worse this experience is, the harder it will be for people to find you.
The worse this experience is, the harder it will be for people to find you.
By now you should be convinced SEO is a must for your brand.
So let's get into the fundamentals of improving your brands SEO.
So let's get into the fundamentals of improving your brands SEO.
//Useful
Is you website useful?
Does it solve a problem for your customer, either via information or via a product.
Even if they haven't made a purchase on first touch points, by spending a decent amount of time onsite google starts to add authority to your site.
Is you website useful?
Does it solve a problem for your customer, either via information or via a product.
Even if they haven't made a purchase on first touch points, by spending a decent amount of time onsite google starts to add authority to your site.
//Usable
Is your site easy to navigate, clearly labelled and intuitive.
Do you have a site map, does google know what it is?
A bad experience not being able to find what they need, or slow load times = poor UX = bounce rate increase...
= Bad vibes from google
Is your site easy to navigate, clearly labelled and intuitive.
Do you have a site map, does google know what it is?
A bad experience not being able to find what they need, or slow load times = poor UX = bounce rate increase...
= Bad vibes from google
/// Desirable
Does you site look good to your target audience?
16-25 - fluid, video content, multiple options
25-40 - Robust, great imagery, relevant language
40+ - Like a magazine, easy to read, simple steps.
Does you site look good to your target audience?
16-25 - fluid, video content, multiple options
25-40 - Robust, great imagery, relevant language
40+ - Like a magazine, easy to read, simple steps.
/// Findable
If you want to rank for a certain search term, make sure the content associated with it is helpful!
Once people are on your site, categorizing everything properly is so important.
You don't want them getting lost looking for things.
If you want to rank for a certain search term, make sure the content associated with it is helpful!
Once people are on your site, categorizing everything properly is so important.
You don't want them getting lost looking for things.
/// Accessible
According to google 1 in 2 purchases for millennial's are made on mobile from brands they've never heard of before a search
This tells you two things
1. You're site needs to be formatted for mobile... mobile first if you audience is below 30.
2. SEO is vital
According to google 1 in 2 purchases for millennial's are made on mobile from brands they've never heard of before a search
This tells you two things
1. You're site needs to be formatted for mobile... mobile first if you audience is below 30.
2. SEO is vital
/// Credibility
Your content and style need to convey trust.
- SSL certificate
- Your own imagery of product's
- Strong branding
- Consistency across website and social media
- Business email
- Easy to contact
- Regular posting social media
Your content and style need to convey trust.
- SSL certificate
- Your own imagery of product's
- Strong branding
- Consistency across website and social media
- Business email
- Easy to contact
- Regular posting social media
These are the top level aspects of optimising your brand, how you can start making an impact to how your brand if perceived from your audience and from google.
If you want to know more and importantly get more - sign up to the pre-release of my branding strategy https://gum.co/WrFVl
