It might be a staid observation, but clearly most of the right-wing ideas and imagery that are prevalent on Twitter and elsewhere - beauty, strength, perfection, purity - emerge from an archetypal wellspring that could best be described as Nietzschean.
At its best Nietzcheanism speaks to the ecstatic potential of man, unleashed from the fettering prescriptions of the herd. His language is impassioned, full of energy and extremity, and littered with urgent italics.
But too often all manner of callous sentiments flow beneath its high arches; murky, sordid and unworthy. Sure, some of this is just tactical posturing, but I think much of it comes from a low place.
The posturing often seems to tip over into spite, and becomes a general loathing of everything ugly, weak, imperfect, impure.
Nietzsche himself seemed to tread a fine line, genius that he was. For us mere mortals that line can be harder to make out. Some are simply looking for an excuse to unleash the darker aspects of their character. Others are dedicated followers of fashion - cruel is cool. Baa. Moo.