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8 lessons from "Ogilvy on Advertising" via @hellomeets https://hellomeets.com/blog/how-to-produce-advertising-that-sells/
I am reading the advertising classic book, "Ogilvy on Advertising". It is all time best book you can read on copywriting.
For startup founders, whenever a marketer is hired at @Drift he is gifted this book by @dcancel to read along with other classics like Influence: the Psychology of Persuasion and The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells.
When @davegerhardt, the world famous B2B SaaS marketer started at Drift, he read Ogilvy on Advertising and highly recommends it to other marketers.
It's not possible for everyone to read a book, you are lucky, to get a quick summary of chapter 1 from me along with examples.
It's not possible for everyone to read a book, you are lucky, to get a quick summary of chapter 1 from me along with examples.
Stay in touch to get rest of the lessons from the book.
P.S We at @hellomeets follow the same.
Everyone gets to read these in first few months.
@Ink_runnerr has been reading Copywriters Handbook & @findingmypenpal classic marketing books by @ThisIsSethsBlog & Persuasion.
We will be soon sharing the list of books we read in 2020.
Everyone gets to read these in first few months.
@Ink_runnerr has been reading Copywriters Handbook & @findingmypenpal classic marketing books by @ThisIsSethsBlog & Persuasion.
We will be soon sharing the list of books we read in 2020.
