I think urbanists don't talk enough about a strategy of convincing people of on-demand car usage as opposed to car ownership. Just shifting people away from ownership would drastically reduce the psychological impact of car culture.
Let's make it really easy and cheap for people to get short term and longer term car rentals. Basically give everyone what I have: car rental 2 blocks away where I can rent for $35/day and zipcar also nearby. Make the reservation process much quicker.
Even if I really wanted to own a car, there's no logical justification for it when I can get a rental, Zipcar, or Uber/Lyft so easily. But I choose to walk or bike most times because it's more enjoyable. Break the ownership mindset first, then convince mode shift?
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