It’s been 10 years since the #nudgeunit opened its doors.

Here’s 10 trial results (out of 900+) we’re proud of from the past decade.

#BIT10

http://www.bi.team/bit10 

1. 240kg of plastic enters the ocean every second!

By changing the #default in Solomon Islands school lunches from #singleuseplastic to reusable containers, we galvanised the government to ban 5 types of #plastic. @UNDP https://www.bi.team/articles/cutting-single-use-plastics-in-solomon-islands-schools/

2. 1 in 4 students are #sexuallyharassed in Aus unis but only 20% of bystanders intervene.

We used social norms messaging which included practical tips for taking action in these situations. This led to a 31% increase in reported bystander action. https://www.bi.team/articles/tackling-sexual-harassment-and-sexism-with-bystander-intervention/

3. By harnessing the #messengereffect we increased the number of applications and acceptances to prestigious #universities from under-represented pupils by 34%! https://www.bi.team/articles/under-represented-university-students/

4. In 2017 we partnered with @MetPoliceService to try reduce officer susceptibility to cyber phishing attacks.

BI-embedded training that included exposure to a mock #phishing email made officers less likely to be phished in future! https://www.bi.team/articles/cyber-attacks-against-police/

5. Sending a series of reassuring and timely texts to people on @IAPT waiting lists reduced dropouts from #mentalhealth services and significantly increased attendance at appointments! https://www.bi.team/bit10/health/ 

6. Moldova has one of the highest rates of multi-drug resistant #TB in the world.

By creating a virtual form of directly observed treatment we boosted #medication adherence from 44% to 84%! https://www.bi.team/articles/tuberculosis-in-moldova/

7. In 2012, we reduced the number of people who were on job benefits by 15-20% by incorporating stretching commitment devices into the @JobCentrePlus process of finding work. https://www.bi.team/articles/helping-people-back-into-work/

8. Pension information is complicated and engagement with it is low.

By consolidating 100 pages of essential info into a one-page ‘Pension #Passport’ we boosted web visits to Pension Wise 10 fold! https://www.bi.team/articles/pensions-passport/

9. We sent timely texts to #parents of 16,000 UK students incl. info on upcoming tests, tips on motivating kids to study & conversation prompts related to subjects.

This improved #maths results by the equivalent of an extra month in the classroom! https://www.bi.team/articles/improving-test-results/

10. In the UK, 3 people die per day due to a lack of organ #donors.

A #reciprocity message, focusing on how an individual might one day need an #organdonation themselves, led to 96,000 additional sign ups to the NHS donor register. https://www.bi.team/articles/increasing-donor-organ-registration/

There’s plenty more where that came from. Come celebrate our 10 year anniversary at http://www.bi.team/bit10 

#BIT10