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1/ most companies experiment with content marketing through a single touchpoint: their blog
but at . @AnimalzCo, we're hands-on with *dozens* of blogs, companies and industries
we're lucky to have such an accelerated learning process... so it's only fair we give something back
but at . @AnimalzCo, we're hands-on with *dozens* of blogs, companies and industries
we're lucky to have such an accelerated learning process... so it's only fair we give something back
2/ so I asked our Content Strategy team to share their single biggest "aha!" moment from the past year of content marketing
these are the people that define the content strategy for some of the best and brightest startups
they are practitioners... not armchair theorists
these are the people that define the content strategy for some of the best and brightest startups
they are practitioners... not armchair theorists
3/ @mrog91588 "You never know what will be successful until you start producing content...
"It’s risky to invest too heavily in an idea that hasn’t been tested.
"Try a number of different types of content. Look for leading indicators of success. When you find one, double down."
"It’s risky to invest too heavily in an idea that hasn’t been tested.
"Try a number of different types of content. Look for leading indicators of success. When you find one, double down."
4/ @CassieNaji "Content marketers can either choose to grow an audience over years of niche content creation, or they can stage an Amazon-style 'land grab'. . . investing in rapid SERP domination.
"Both are valid, but not for everyone."
"Both are valid, but not for everyone."
5/ @ClemmRusty "The key to getting 'seen' organically in search today is demonstrating great expertise in a specific topic.
"We’ve seen [the best] results with a 'bottom to top' approach: targeting everything from the highest-volume to the lowest-volume keyword variations."
"We’ve seen [the best] results with a 'bottom to top' approach: targeting everything from the highest-volume to the lowest-volume keyword variations."
6/ @devgonegonzo "Developers are allergic to anything that feels like marketing.
"We have to fight the tendency to lean into 'fluff' when in unfamiliar waters. Talk to your reader like you would your grandma—if your grandma understood how servers worked and had a favorite CLI."
"We have to fight the tendency to lean into 'fluff' when in unfamiliar waters. Talk to your reader like you would your grandma—if your grandma understood how servers worked and had a favorite CLI."
7/ @wrhodes "With every piece ask 'how else can I leverage this content to get closer to my goals?'
"Pull a well-performing article into a hub and spoke to lend link equity to related content, or repurpose your pillar piece into talking points for your sales team."
"Pull a well-performing article into a hub and spoke to lend link equity to related content, or repurpose your pillar piece into talking points for your sales team."
8/ @kplikethebird "Instead of following the same old 'best practice' of starting with a keyword list. . .start by brainstorming the subjects your team is genuinely passionate about.
"Let the strength of your ideas guide your keywords, not the other way around."
"Let the strength of your ideas guide your keywords, not the other way around."
9/ I collated their full answers into this blog post: https://www.animalz.co/blog/content-strategy-lessons-learned/
finally, a question for YOU:
what was your biggest "aha!" moment from the past 12-months of content marketing? let me know!
finally, a question for YOU:
what was your biggest "aha!" moment from the past 12-months of content marketing? let me know!
