I am increasingly skeptical of the idea that “facts” can sway anti-vax people.

What they need are people they feel they can trust understanding the root of their hesitancy and providing context that makes sense to them.

It’s just so much damn work.

And if you ever feel like, “they’re crazy, we can’t reach them.” First, I think that’s wrong. There’s a whole spectrum of vaccine wariness. And a lot of it is rooted in things that are true, like that drug companies do often seem to put their bottom lines ahead of healthcare.

Second, it needs to be wrong. We won’t get out of this unless a lot of hesitant people take the vaccine. So we have to reach them. And just shouting that they’re crazy isn’t working.