1/ Most designers are not capable of analysing quantitative data. And it's not entirely their fault. A thread 🧵👇
2/ Even basic analysis of business/ user data is "perceived" as a complicated task.

Problem: It's perceived to be complicated because the tools provided are.
3/ Folks would eventually stop asking better, questions - and eventually give up if the tools to do so are difficult and have high-friction entry point.
4/ The perception in engineering and design teams about data analysis of any kind is that it's to be done either by PMs or Data Analysts.

Problem: Unnecessary dependency creation that slows everyone down.
5/ A lot of designers I speak with still need to raise requests to specific teams/ folks to get information (or insights).

The problem: While raising requests, one is expected to know the pointed question to ask. It defeats the purpose of data-exploration for insights.
6/ Suggestion:

a. Data literacy:
If you're a PM, Data custodian, educate teams on what's being captured, what data are available, how to use them (with examples)
7/ Suggestion:

b. Enable self-serve and de-centralise:
Enable other teams to do analysis by themselves.
Don't do it by asking them to write scripts. Do it by putting better tools (Mixpanel etc.) in the infrastructure.
8/ Suggestion:

c. Make data part of design toolkit, not a driving factor:
Just like one'd take research insights, business insights while designing solutions, take data as an input as well; not necessarily as a driving factor.
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