0/ Thinking more about this

This isn't just about enabling fintechs or even giant cos (eg Google, Facebook) to offer financial services

It enables *every brand* to offer financial services

This is unintuitive, and weird

But I think there's something here https://twitter.com/KyleSamani/status/1334923440923545603

1/ Depending on your perspective, most things in the world are kinda sorta commodities

huh?

consider a simple example

Are laptops different? obviously

To many people, are all laptops more or less the same? yes

2/ But, the person who perceives all laptops as the same, may just absolutely love Nike Air Jordan's

To them, shoes are not commodities

Meanwhile, to the computer geek, shoes are a commodity

Beauty is in the eye of the beholder

3/ What does this have to do with fintech APIs?

Well, I think most people don't have that strong of an affinity for their financial services providers

Whether that's incumbent banks, or even new generation fintechs like SoFi and Chime

Financial services just aren't that sexy

4/ But shoes are! Computers are! Food can be!

Stripe Treasury makes financial services a near perfect commodity

And so any brand - even one that has nothing to do with financial services - can offer financial services

I know it's weird, but hear me out

5/

In general terms, beyond topline revenue, the metric that most brands optimize is engagement.

Basically, people have a fixed amount of brain space, and brands basically aim to own as much of that as possible

Attention is the world's most valuable commodity

6/ So if you are a brand with real consumer ties, Stripe Treasury enables you turn that engagement - that customer brainspace - into more topline revenue by making it trivial to offer financial services

7/ I realize this sounds pretty strange

But

10 years ago, it was not widely accepted that "every company is a software"

Today it is

I think the Treasury layer of abstraction enables the same type of transition to occur over the next decade

8/ h/t to my partner @mattshap1 , who first seeded this idea in my head last year

This brand-commodity thesis was the foundation of our investment in @oxio_com , which we announced a few weeks ago

https://multicoin.capital/2020/11/17/our-investment-in-oxio/

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