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Whatever you say, dude.
The truth is, influencers shouldn't be trusted, they're there to sell you a product for the companies who pay them, but LOLOLOLOL if you think the gaming press isn't also in the pockets of some publishers.
The only difference is how the money changes hands.
The only difference is how the money changes hands.
Exclusive one of a kind press kits (that can later be sold online for thousands), pre-release access, fancy preview parties/trips/events, review codes, advertising money, and oh so much more, all of that influences the gaming media and you're a fool if you think otherwise.
Here's a fun game. Go to Google Shopping and start typing in "[game name] press kit" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.
![Here's a fun game. Go to Google Shopping and start typing in "[game name] press kit" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.](https://pbs.twimg.com/media/EoaoPrKXcAIxsuX.jpg "Here's a fun game. Go to Google Shopping and start typing in \"[game name] press kit\" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.")
![Here's a fun game. Go to Google Shopping and start typing in "[game name] press kit" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.](https://pbs.twimg.com/media/EoaoQgZXMAED-w-.jpg "Here's a fun game. Go to Google Shopping and start typing in \"[game name] press kit\" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.")
![Here's a fun game. Go to Google Shopping and start typing in "[game name] press kit" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.](https://pbs.twimg.com/media/EoaqMN_XIAAaAy1.jpg "Here's a fun game. Go to Google Shopping and start typing in \"[game name] press kit\" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.")
![Here's a fun game. Go to Google Shopping and start typing in "[game name] press kit" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.](https://pbs.twimg.com/media/EoaqWk3W4AEhHuV.jpg "Here's a fun game. Go to Google Shopping and start typing in \"[game name] press kit\" and tell me what you find, this works for TV shows too. Go look at what exclusive goodies the press and influencers get and what they can sell it for later.")
See, I pay attention to this stuff, and the gaming press get goodies up the ass, and while they deny it holds no influence over them, the truth is that it does. It's why publishers and studios make fancy one of a kind goodies for them.
This is one way positive coverage is bought within this medium. And many of these people dont want to lose the fancy gifts or the early access, meanwhile, major sites dont want to lose that fancy advertising. We've seen this come to a head before. And it hasnt just stopped.
Why do you think so many game 'journalists' when they leave the medium head to PR? I know of a handful of people this year alone who left gaming sites and now work exclusively for game studios/publishers as public relations.
None of this is a secret.
None of this is a secret.
