I see lots of freelance writers + biz owners who aren’t actively collecting testimonials and/or aren’t showcasing the ones they’ve gathered.

Here's how to put this incredibly powerful social proof to work. THREAD!

1. Any time you wrap up a project with a client, it’s important to ask for a testimonial as a part of the final process.

That means whenever you send over a final invoice or a project wrap-up email, you should close by requesting a brief quote about your services.

2. The recommendations you collect here can be repackaged into testimonials for your website, used within proposals, or highlighted on other social media outlets.

(I screencap and tweet mine from time to time, too.)

3. It’s not enough to just say, “Hey, would you be willing to write me a recommendation?” when asking clients for testimonials.

You have to set them up to write a home run testimonial.

Make it easy for them to say specific things about you that other clients need to hear.

4. Here’s what I mean:

When writing your request, remind the person you’re writing to about the amazing results you helped produce (so they are fresh in his/her mind when they go to write your testimonial.)

5. Once you have great testimonials, where do you put them?

The short answer: Everywhere.

You should be showcasing your testimonials on:

Your website
Within proposals
On social media
On landing pages/within ad campaigns

6. This form of social proof is powerful, so once you have some solid testimonials—put them to work.

Don’t let them gather dust in a file on your computer.

Let them do the legwork of telling everyone how amazing you are at what you do.

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