1/ @triciawang Thank you! Thread here with some stuff on Cohorts. I haven't seen anyone else break them down the way I did, but plenty of other people / companies have written about the idea of digital advertising cohorts. It's a topic that's picking up steam. https://twitter.com/triciawang/status/1334744022951325697
2/ https://habu.com/150-is-the-new-11-cohorts-emerge-as-the-new-currency
1:50 Is The New 1:1; Cohorts Emerge As The New Currency | Habu

Ecosystem changes are forcing brands to adapt their marketing strategies. Tried and true marketing strategies will be seriously challenged with log file sunset, cookie demise, and privacy regulation1:

https://habu.com/150-is-the-new-11-cohorts-emerge-as-the-new-currency
3/ https://www.home.neustar/blog/best-attribution-uses-surprising-secret-sauce-you-need-to-know
4/ How Netflix uses "microclusters" to group customer tastes.

https://twitter.com/simonbigpicture/status/1334162215612665858?s=20
5/ I was writing about ads MEASUREMENT, but Google is researching how to use cohorts for TARGETING as well. https://www.adexchanger.com/privacy/google-releases-results-from-early-tests-of-cohort-based-advertising/
Google Releases Results From Early Tests Of Cohort-Based Advertising | AdExchanger

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in.

https://www.adexchanger.com/privacy/google-releases-results-from-early-tests-of-cohort-based-advertising/
6/ Research paper "About some economic applications of cohort analysis"

https://aip.scitation.org/doi/pdf/10.1063/1.5082130
7/ There's a lot of stuff out there...these are just a few things I've run across recently.
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