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Does your Podcast logo matter?
And how do you attract listeners to your Podcast?
A point-of-view of a Podcast listener.
Maybe a binge-listener like myself.
This time? Let’s go for a comprehensive thread.
1/11
And how do you attract listeners to your Podcast?
A point-of-view of a Podcast listener.
Maybe a binge-listener like myself.
This time? Let’s go for a comprehensive thread.
1/11
As a Podcast listener myself, one thing I consider before subscribing is the Podcast channel’s logo.
I love it when I see my Podcast player has cool and sleek logos.
For me, it’s a sign of the host’s dedication to the channel.
2/11
I love it when I see my Podcast player has cool and sleek logos.
For me, it’s a sign of the host’s dedication to the channel.
2/11
Why do I consider a polished Podcast logo?
Even though Podcast is an audio-focused channel…
The first thing you’ll see is the visual identity of a channel.
Yes, your Podcast logo is the identity of your brand—so take care of it.
3/11
Even though Podcast is an audio-focused channel…
The first thing you’ll see is the visual identity of a channel.
Yes, your Podcast logo is the identity of your brand—so take care of it.
3/11
But that shouldn’t stop you.
There’s always another day for designing your Podcast’s logo.
But keep in mind, your Podcast’s logo is a strong brand builder.
Hats off to @thebrainybiz’s logo! On point design and it aligns with her brand.
4/11
There’s always another day for designing your Podcast’s logo.
But keep in mind, your Podcast’s logo is a strong brand builder.
Hats off to @thebrainybiz’s logo! On point design and it aligns with her brand.
4/11
Here’s the thing…
A well-designed Podcast logo grabs attention.
When a listener searches for a new Podcast channel and if they saw your well-designed logo…
They will likely subscribe and listen to one episode.
That’s one step accomplished!
5/11
A well-designed Podcast logo grabs attention.
When a listener searches for a new Podcast channel and if they saw your well-designed logo…
They will likely subscribe and listen to one episode.
That’s one step accomplished!
5/11
Other clean Podcast logo designs that I admire (I have a variety of Podcast subscriptions):
Sharing for inspiration:
2 Bobs by @davidcbaker & @blairenns
3 Clips by @jayacunzo
7-Figure Small by @brianclark
After Animals by @AfterAnimalsPod
5.1
Sharing for inspiration:
2 Bobs by @davidcbaker & @blairenns
3 Clips by @jayacunzo
7-Figure Small by @brianclark
After Animals by @AfterAnimalsPod
5.1
Continuing…
B2B Better by @JasonRBradwell
B2B Growth by @jamescarbary
B2B Marketing by @PamDidner
B2B Breakfast to Business by @TeamAsiaPH
5.2
B2B Better by @JasonRBradwell
B2B Growth by @jamescarbary
B2B Marketing by @PamDidner
B2B Breakfast to Business by @TeamAsiaPH
5.2
More inspirational logos…
Being Freelance by @SFolland
Better Product by @innovatemap
BibleProject by @bibleproject
Brands That Podcast by @erikbison
5.3
Being Freelance by @SFolland
Better Product by @innovatemap
BibleProject by @bibleproject
Brands That Podcast by @erikbison
5.3
More…
CMO Conversations by @Drift
Commerce Connect by @DigitalRiverInc
Confessions of a B2B Marketer by @tomhuntio
Courier Weekly by @couriermedia
5.4
CMO Conversations by @Drift
Commerce Connect by @DigitalRiverInc
Confessions of a B2B Marketer by @tomhuntio
Courier Weekly by @couriermedia
5.4
And more…
Creative Elements by @jayclouse
Creative Pep Talk by @andyjpizza
Creepy by @creepypod
Customer Service Secrets by @kustomer
5.5
Creative Elements by @jayclouse
Creative Pep Talk by @andyjpizza
Creepy by @creepypod
Customer Service Secrets by @kustomer
5.5
Filling up…
Customer Show by @KateBour
Customer Success Leader by @flatfilers
Default Alive by @coreyhainesco & @c_spags
Delivering by @litmusapp
5.6
Customer Show by @KateBour
Customer Success Leader by @flatfilers
Default Alive by @coreyhainesco & @c_spags
Delivering by @litmusapp
5.6
Adding…
Design Systems by @KnapsackCloud
DTC Growth by @hashtagpaid
Ear Biscuits by @Mythical
Everyone Hates Marketers by @LouisSlices
5.7
Design Systems by @KnapsackCloud
DTC Growth by @hashtagpaid
Ear Biscuits by @Mythical
Everyone Hates Marketers by @LouisSlices
5.7
Filling up again…
Freelance to Founder by @podglomerate
Future Commerce by @philwinkle
Getting to Market by @pmmcody
Growth Marketing Today by @RamliJohn
5.8
Freelance to Founder by @podglomerate
Future Commerce by @philwinkle
Getting to Market by @pmmcody
Growth Marketing Today by @RamliJohn
5.8
It’s brimming…
Indie Hackers by @stripe
Making the Brand by @brianne2k
Noah Kagan Presents by @noahkagan
North Star by @david_perell
5.9
Indie Hackers by @stripe
Making the Brand by @brianne2k
Noah Kagan Presents by @noahkagan
North Star by @david_perell
5.9
Adding more…
Perspective Podcast by @PRSPCTV_CLLCTV
Product Journey by @pjourneypod
Product Love by @eboduch
Radiolab by @Radiolab
5.10
Perspective Podcast by @PRSPCTV_CLLCTV
Product Journey by @pjourneypod
Product Love by @eboduch
Radiolab by @Radiolab
5.10
Four more…
Reveal by @Gong_io
Roots by @alexiscollado
Stories with Sapphire by @AwkwardSapphire
Tako Talk by @Zbijelic
5.11
Reveal by @Gong_io
Roots by @alexiscollado
Stories with Sapphire by @AwkwardSapphire
Tako Talk by @Zbijelic
5.11
Adding four more…
Tales to Terrify by @TalesToTerrify
That Creative Life by @saradietschy
The Bigger Narrative by @araskin
The Copy Corner by @dan_marzullo & @tschill86
5.12
Tales to Terrify by @TalesToTerrify
That Creative Life by @saradietschy
The Bigger Narrative by @araskin
The Copy Corner by @dan_marzullo & @tschill86
5.12
Another set…
The Food Chain by @bbcworldservice
The Futur by @theChrisDo
The Growth Hub by @AdvanceB2B
The No Sleep Podcast by @NosleepPodcast
5.13
The Food Chain by @bbcworldservice
The Futur by @theChrisDo
The Growth Hub by @AdvanceB2B
The No Sleep Podcast by @NosleepPodcast
5.13
Almost there...
The Overthinkers by @LeShann & @rachelmercer
The Product Experience by @MindtheProduct
Top of Mind by @stew_hillhouse
UI Breakfast by @uibreakfast
5.14
The Overthinkers by @LeShann & @rachelmercer
The Product Experience by @MindtheProduct
Top of Mind by @stew_hillhouse
UI Breakfast by @uibreakfast
5.14
Last of the last…
Wireframe by @Adobe
Write Bites by @jmcmillen89
And there you have it! List of inspirational Podcast logo designs.
I hear you…
“Unless the content matters, logos don’t matter.”
Okay, let’s pause for a bit.
5.15
Wireframe by @Adobe
Write Bites by @jmcmillen89
And there you have it! List of inspirational Podcast logo designs.
I hear you…
“Unless the content matters, logos don’t matter.”
Okay, let’s pause for a bit.
5.15
I know, content matters the most but you need to appeal with the visuals first before presenting your audio experience.
But this isn’t always the case.
There are Podcasts that have raving fans even without a well-designed logo.
6/11
But this isn’t always the case.
There are Podcasts that have raving fans even without a well-designed logo.
6/11
The bottom line and what truly matters:
How well do you know your ideal listeners?
If your show caters to their interest...That's one step achieved!
Reminder: Your Podcast logo reflects your brand and identity.
Might as well grab their attention, right?
7/11
How well do you know your ideal listeners?
If your show caters to their interest...That's one step achieved!
Reminder: Your Podcast logo reflects your brand and identity.
Might as well grab their attention, right?
7/11
And keep in mind: Podcasts are still a growing platform.
Soon enough, the competition will be tough—it’s better to have a well-designed logo.
So you can have listeners and turn them into raving fans.
8/11
Soon enough, the competition will be tough—it’s better to have a well-designed logo.
So you can have listeners and turn them into raving fans.
8/11
I hope you got inspired by some of these awesome Podcast logos.
This is just talking about Podcast logos… Not the actual content, format, and written notes.
I might break my thread if I did that!
9/11
This is just talking about Podcast logos… Not the actual content, format, and written notes.
I might break my thread if I did that!
9/11
Parting thoughts:
We’re living in the information abundance.
How do you get the spotlight?
By creating content that matters to your ideal audience first and align the design of your Podcast logo to your brand.
10/11
We’re living in the information abundance.
How do you get the spotlight?
By creating content that matters to your ideal audience first and align the design of your Podcast logo to your brand.
10/11
Keep this excerpt from @SoundstripeApp to your heart :
“If content is king, then a podcast logo is his crown. It’s a snapshot of what the show is about, helping readers distinguish between a catalog of other, often similar, shows.”
11/11
Learn more: https://cstu.io/fe140c .
“If content is king, then a podcast logo is his crown. It’s a snapshot of what the show is about, helping readers distinguish between a catalog of other, often similar, shows.”
11/11
Learn more: https://cstu.io/fe140c .
