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How many @MLS players vs @NWSL players can the average American (ie not a football fan) name? NO disrespect to the men of the MLS, rather, there's a strong case that the women's game has already entered popular culture in a way the men's hasn't (yet). That's valuable. LFG.
I wasn't even considering this back in July of 2019... https://twitter.com/alexisohanian/status/1145994982848905216?lang=en
But if the business of sports is to capture attention and then for brands to be associated with the values of excellence, teamwork, leadership etc etc embodied by those players capturing our attention... seems to me like there is some real VALUE the market isn't realizing yet...
if the average MLS franchise is now worth $313M and growing 30%yoy : https://www.yahoo.com/now/whats-behind-the-rapid-inflation-in-the-value-of-mls-franchises-193841017.html
